Pros & Content Brief

A podcast by Knotch

Categories:

98 Episodes

  1. Marketing Mastery Unveiled: A Journey from Code to CMO, With Suku Krishnaraj, CMO of Sumo Logic

    Published: 1/10/2024
  2. Workshop: How to be Both Distinct and Relevant in the AI Content Arena

    Published: 9/21/2023
  3. Chantal Rapport, Chief Marketing Officer, Upstart (Data-Driven Marketing Leader)

    Published: 8/29/2023
  4. Revitalizing the CMO Role and Transforming Marketing | Jennifer Johnson CMO CrowdStrike (Data-Driven Marketing Leader Podcast)

    Published: 8/1/2023
  5. Lisa Marcyes, Head of Social Media, Cohesity (Data-Driven Marketing Leader)

    Published: 7/11/2023
  6. Khalid El Khatib, Chief Marketing Officer, Stack Overflow (Data-Driven Marketing Leader)

    Published: 6/6/2023
  7. Udi Ledergor, Chief Evangelist, Gong (Data-Driven Marketing Leader)

    Published: 5/4/2023
  8. Wendy Wu, Chief Marketing Officer, SailPoint (Data-Driven Marketing Leader)

    Published: 4/11/2023
  9. Meagen Eisenberg, Chief Marketing Officer, Lacework (Data-Driven Marketing Leader)

    Published: 3/28/2023
  10. Shiv Singh, Chief Marketing Officer, LendingTree (Data-Driven Marketing Leader)

    Published: 3/7/2023
  11. Building 'discoverability' for successful demand gen | Perla Virgen-Silva (Mixpanel)

    Published: 3/7/2023
  12. Organic growth through strategic SEO at scale | Abishek Surana Rajendra (Course Hero)

    Published: 2/28/2023
  13. Convey compelling qualitative ROI for social media | Abbey Joyce, SmartBear

    Published: 2/21/2023
  14. Data-informed content marketing is the undeniable future | Kimberly Anderson-Mutch

    Published: 2/14/2023
  15. Smooth out the customer journey with holistic data | Kristy Morrison, F5

    Published: 2/7/2023
  16. Quality customers start at the top of the funnel | Tucker Stoffers (Divvy, Bill.com)

    Published: 1/24/2023
  17. Data-Driven Marketing Leader: Brian Finnerty, Udacity

    Published: 1/17/2023
  18. Content's Juxtaposition: Scaling in the run-up to a recession (Marriott, GEICO, and Savills UK)

    Published: 1/12/2023
  19. Fuel growth by breaking SEO out of its silo | Kevin Indig

    Published: 1/10/2023
  20. LegalZoom's VP of Growth Daniel Lysaught (Data-Driven Marketing Leader)

    Published: 12/20/2022

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Knotch brings marketers to the mic for conversations about tying digital, demand and growth marketing efforts to business outcomes and ROI.In Pros & Content, we sit down with marketing leaders to dive deep into their content journey to understand how they use audience journey strategy and metrics to accelerate business growth. In our Data-Driven Marketing Leader series, Anda Gansca, CEO and Co-Founder of Knotch, interviews influential CMOs about the intersection of data and content.Learn more at https://www.knotch.com/podcast