Pros & Content Brief

98 Episodes

1. Predictions 2023: You need to prove ROI (here are four ways)

   Published: 12/13/2022
2. Season Summary: How to Prove Marketing ROI

   Published: 11/22/2022
3. Season Summary: How to Measure the Unmeasurable

   Published: 11/15/2022
4. Data-Driven CMO: Chris Koehler (CMO, Box)

   Published: 11/10/2022
5. Know your demand gen funnel performance (with the data to prove it) | Ashley Emery, SVP, Demand Generation

   Published: 11/8/2022
6. Data-Driven CMO: Justin Steinman (CMO, Definitive Healthcare)

   Published: 11/3/2022
7. Data-Driven CMO: Justin Steinman, Definitive Healthcare

   Published: 11/3/2022
8. Live and breathe your growth marketing metrics | Avi Bhatnagar, VP of Growth

   Published: 11/1/2022
9. Data-Driven CMO: Kim Caldbeck (CMO, Coursera)

   Published: 10/27/2022
10. Growing strategically using an ideation workshop | Meredith Overmyer, Springframe

    Published: 10/25/2022
11. Data-Driven CMO: Tony Weisman (former CMO, Dunkin')

    Published: 10/20/2022
12. Efficient sales cycles; from ABM to SDRs | Corrina Owens (Gong) and Matt Cross (Knotch)

    Published: 10/18/2022
13. Data-Driven CMO: Vineet Mehra (CMO, Chime)

    Published: 10/13/2022
14. Do a demo data deep-dive to increase conversions | Kim Roman, Sr. Director of Demand Generation

    Published: 10/11/2022
15. Data-Driven CMO: Aimee Johnson (formerly Starbucks and Zillow)

    Published: 10/6/2022
16. Tracking content's attribution | Camille Trent, Head of Content

    Published: 10/4/2022
17. Data-Driven CMO: Carla Hassan (CMO, JPMorgan Chase)

    Published: 9/29/2022
18. Repurposing content for growth, not channels | Brooklin Nash and Sam Hembree, Beam Content

    Published: 9/27/2022
19. Data-Driven CMO: Steve Gross (CMO, University of Phoenix)

    Published: 9/22/2022
20. Full-Funnel Podcasting | Tara Robertson, Sr. Manager, Demand Gen

    Published: 9/20/2022