Pros & Content Brief

A podcast by Knotch

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98 Episodes

  1. Data-Driven CMO: Jill Kramer (CMCO, Accenture)

    Published: 9/15/2022
  2. 3 stages of an organization’s shift to demand generation | Blake Strozyk, Sr. Demand Gen Manager

    Published: 9/13/2022
  3. How to conduct a demand generation audit | Eric Martin, VP of Demand Gen

    Published: 9/13/2022
  4. "Data defends what marketing does." | Brandee Sanders, VP of Growth

    Published: 9/13/2022
  5. New host, new season, new series. P&C returns!

    Published: 9/7/2022
  6. Content-Fueled Growth with Zillow, Chime, Nielsen, Dropbox, and Paul Hastings

    Published: 5/9/2022
  7. Keith Barber (Director of Digital Customer Experience, Tyson)

    Published: 3/10/2022
  8. David Parker (Vice President of Digital & Solution Design, Phillip Morris International)

    Published: 2/18/2022
  9. Alex Moore (Global Head of Content, Dropbox)

    Published: 1/22/2021
  10. Wylie Kain (Head of Brand Marketing, American Century Investments)

    Published: 12/2/2020
  11. Marc Appel (Managing Director, Global Brand Content, Accenture)

    Published: 11/18/2020
  12. Todd Hassenfelt (Senior Director of eCommerce, Simple Mills)

    Published: 11/11/2020
  13. Tony Wells (Chief Brand Officer of USAA)

    Published: 10/28/2020
  14. Aruna Ravichandran (CMO & VP, Cisco Webex Collaboration)

    Published: 10/21/2020
  15. Mallory Russell (Head of Content Marketing, Square)

    Published: 10/14/2020
  16. Paz Macdonald (CMO, Software AG)

    Published: 10/7/2020
  17. Shade Vaughn (CMO, Capgemini North America)

    Published: 9/30/2020
  18. Pros & Content Season 2 Trailer

    Published: 9/28/2020
  19. Special Episode: Leanne Cutts (Group CMO, HSBC)

    Published: 8/19/2020
  20. Announcement: End of Pros & Content Season 1

    Published: 7/22/2020

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Knotch brings marketers to the mic for conversations about tying digital, demand and growth marketing efforts to business outcomes and ROI.In Pros & Content, we sit down with marketing leaders to dive deep into their content journey to understand how they use audience journey strategy and metrics to accelerate business growth. In our Data-Driven Marketing Leader series, Anda Gansca, CEO and Co-Founder of Knotch, interviews influential CMOs about the intersection of data and content.Learn more at https://www.knotch.com/podcast