Second Nature

107 Episodes

1. How Oura's Product Design Goes Far Beyond Athletes

   Published: 8/20/2024
2. Building A Content Strategy Playbook For Events

   Published: 8/16/2024
3. How Jess Fiaschetti & OutsidePR Help Outdoor Brands Succeed

   Published: 8/13/2024
4. Courtney Dauwalter's Signature Shoe & Olympic Outdoor Sports

   Published: 8/9/2024
5. How Ian Gates Helps Outdoor Brands Protect Intellectual Property

   Published: 8/6/2024
6. Ultrarunning Magazine Acquisition & HOKA's Massive Quarter

   Published: 8/2/2024
7. How Michael Brandt Built An Eight-Figure Ketone Empire

   Published: 7/31/2024
8. Renegade Running, Nike’s Olympic Ad, & Super Rider’s International Expansion

   Published: 7/25/2024
9. How Brendan Madigan builds community through outdoor retail & events

   Published: 7/23/2024
10. Canyon's Partnership with LeBron James & Red Bull's Revolutionary Athlete Strategy

    Published: 7/19/2024
11. How Eric Lagerstrom Created The TTL Brand

    Published: 7/16/2024
12. Outdoor Business Trade Offs & Bandit Running's Big Win

    Published: 7/12/2024
13. Starting an Outdoor Brand: Raide Research

    Published: 6/28/2024
14. Athletes Transcending Sport, Shaun White, Snow League, & Nyjah Huston

    Published: 6/21/2024
15. Red Bull Rampage, Unbound Gravel, & The Rise of Disruptor Brands

    Published: 6/14/2024
16. Building An Outdoor Media Empire - Ryan Thrower

    Published: 6/7/2024
17. The Playbook For Outdoor Events: Tim Tollefson

    Published: 5/31/2024
18. #10 | Audience Led Products, Camp Strava, & TrailCon

    Published: 5/24/2024
19. #9 Rebecca Rusch | Outdoor Industry Legend

    Published: 5/17/2024
20. #8 | Creator Lessons, Athlete Retirement, On Running Performance Outdoor Job

    Published: 5/10/2024