429 Episodes

  1. Ensure that you have comprehensive structured data added to pages - Sophie Gibson

    Published: 10/18/2023

  2. Volume/depth of content doesn't mean you will rank well - with Chris Green

    Published: 10/17/2023

  3. Google will release helpful content updates that reward satisfying experiences - with Jonas Sickler

    Published: 10/16/2023

  4. Tailor your CV to every job—Orit Mutznik

    Published: 4/28/2023

  5. Stand out—Fili Wiese

    Published: 4/27/2023

  6. Establish an SEO quality assurance framework—Aleyda Solis

    Published: 4/26/2023

  7. Roll up your sleeves and do the manual work—Kerstin Reichert

    Published: 4/25/2023

  8. Look at the relationship between content and search intent—Mert Azizoğlu

    Published: 4/24/2023

  9. Perfection can be the enemy of progress—Helen Pollitt

    Published: 4/21/2023

  10. Don’t forget the basics—Nik Ranger

    Published: 4/20/2023

  11. Keep trying new things—Luis Rodriguez

    Published: 4/19/2023

  12. Use a test and learn approach to define your business objectives—Si Shangase

    Published: 4/18/2023

  13. Test more and test smarter—Emily Potter

    Published: 4/17/2023

  14. Use BigQuery (SQL) to create your own SEO tool—Omi Sido

    Published: 4/14/2023

  15. Wear the data science hat more often—Begum Kaya

    Published: 4/13/2023

  16. Preserve and utilise your web server logs—Kaspar Szymanski

    Published: 4/12/2023

  17. Is Data Studio better than GA4?—Pam Aungst Cronin

    Published: 4/11/2023

  18. Get comfortable with GA4—Natalie Slater

    Published: 4/6/2023

  19. Measure with what you have access to and then iterate—Jess Joyce

    Published: 4/5/2023

  20. Don’t be afraid of ranking volatility—Adriana Stein

    Published: 4/4/2023

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SEO is continuing to change at an alarming pace. And yet, in some sense, the principles of good SEO remain the same. Hello, and welcome to SEO in 2025 – a significant repository of current thinking from many of the world’s leading SEOs. We're pleased to be able to welcome you to the fourth book and fourth series in this podcast, now well and truly an annual tradition, brought to you by Majestic. “Consider this book the Bible of SEO—a comprehensive, fresh, and highly actionable resource that sets the standard in the industry each year.” PAM AUNGST CRONIN President/Owner, PamAnnMarketing.com “SEOin2025 is the best up-to-date, comprehensive resource out there to understand the main SEO trends and how to stay ahead next year.” ALEYDA SOLIS International SEO Consultant & Founder, Orainti “I’ve been participating in this series for years now and have found the value to be consistently high!” KEVIN INDIG Growth Consultant, Kevin-Indig.com “The ‘SEO in’ series has become my annual touchstone to get an overview of what some of the best in the industry are thinking.” MARK WILLIAMS-COOK Director, AlsoAsked/Candour “The SEO in 2022, 2023, 2024 and now 2025 is by far my favorite way to refresh my SEO knowledge and get some inspiration before the new year. It is also super helpful for planning priorities or things to test in the following year. That's the book for December! Thank you for this initiative. I don't think this is definitely the best of the best books with SEO tips.” OLGA ZARR SEO Consultant at SEOSLY “David's annual edition where the world’s leading SEOs share their number 1, actionable tip is an essential book for any digital marketer who wants to create actionable and valuable strategies for the year ahead and am honoured to be part of 2025's edition. The different skillsets of selected SEOs mean you'll be spoilt for choice on the different approaches to SEO and how they are valuable to you, your business and you clients.” ALEX MOSS Principal SEO, Yoast & Co-Founder, FireCask “Once again, David has brought together some of the brightest minds in the industry and squeezed them together to produce raw, distilled insight. This is a must-read for anybody wanting to get ahead online.” JONO ALDERSON Independent Technical SEO Consultant “The annual SEO book by Majestic and David is truly the ultimate SEO cheat code of the year! It's packed with timeless strategies and smart approaches—no shortcuts here, just solid insights for sustainable success. Whether you're a beginner or a seasoned pro, this book has something for everyone. I'm honoured to be part of a community of elite SEOs sharing our knowledge to help others succeed. This is a must-read!” DRE DE VERA Host/Producer, SEO Video Show