429 Episodes

  1. Prepare to compete with AI-generated content—Chima Mmeje

    Published: 2/6/2023

  2. Never underestimate the power of reactive PR—Eva Cheng

    Published: 2/3/2023

  3. UTM tag up everything in your Google Business Profile—Claire Carlile

    Published: 2/2/2023

  4. Create powerful content for even the smallest searches—Adelina Bordea

    Published: 2/1/2023

  5. In-depth answers will be favoured over one-sentence answers—Nikki Halliwell

    Published: 1/31/2023

  6. Optimise the ‘heck’ out of your Google Business Profile—Greg Gifford

    Published: 1/30/2023

  7. Demonstrate excellence at what you do—Eilish Hughes

    Published: 1/27/2023

  8. Get more buy-in from stakeholders—Gus Pelogia

    Published: 1/26/2023

  9. Map out what you’re creating and why you’re creating it—Paige Hobart

    Published: 1/25/2023

  10. Perform a content consolidation audit—Andrea Paternostro

    Published: 1/24/2023

  11. Focus on content quality and FAQs—Marco Bonomo

    Published: 1/23/2023

  12. Create quality content and topical authority—Sara Taher

    Published: 1/20/2023

  13. Quality over quantity—Ian Helms

    Published: 1/19/2023

  14. Have a clear content strategy and invest in content the right way—Kevin Gibbons

    Published: 1/18/2023

  15. Create or update your content to satisfy user intent—Irina Serdyukovskaya

    Published: 1/17/2023

  16. Consider intent when you create content—Julia-Carolin Zeng

    Published: 1/16/2023

  17. Matching your content to what searchers want—Andrew Cock-Starkey

    Published: 1/13/2023

  18. Intent-driven search will become much more important—Jess Maloney

    Published: 1/12/2023

  19. Focus on the searcher’s intent to connect demand with supply—Nitin Manchanda

    Published: 1/11/2023

  20. Include zero-volume keywords in your SEO strategy—Mark Williams-Cook

    Published: 1/10/2023

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SEO is continuing to change at an alarming pace. And yet, in some sense, the principles of good SEO remain the same. Hello, and welcome to SEO in 2025 – a significant repository of current thinking from many of the world’s leading SEOs. We're pleased to be able to welcome you to the fourth book and fourth series in this podcast, now well and truly an annual tradition, brought to you by Majestic. “Consider this book the Bible of SEO—a comprehensive, fresh, and highly actionable resource that sets the standard in the industry each year.” PAM AUNGST CRONIN President/Owner, PamAnnMarketing.com “SEOin2025 is the best up-to-date, comprehensive resource out there to understand the main SEO trends and how to stay ahead next year.” ALEYDA SOLIS International SEO Consultant & Founder, Orainti “I’ve been participating in this series for years now and have found the value to be consistently high!” KEVIN INDIG Growth Consultant, Kevin-Indig.com “The ‘SEO in’ series has become my annual touchstone to get an overview of what some of the best in the industry are thinking.” MARK WILLIAMS-COOK Director, AlsoAsked/Candour “The SEO in 2022, 2023, 2024 and now 2025 is by far my favorite way to refresh my SEO knowledge and get some inspiration before the new year. It is also super helpful for planning priorities or things to test in the following year. That's the book for December! Thank you for this initiative. I don't think this is definitely the best of the best books with SEO tips.” OLGA ZARR SEO Consultant at SEOSLY “David's annual edition where the world’s leading SEOs share their number 1, actionable tip is an essential book for any digital marketer who wants to create actionable and valuable strategies for the year ahead and am honoured to be part of 2025's edition. The different skillsets of selected SEOs mean you'll be spoilt for choice on the different approaches to SEO and how they are valuable to you, your business and you clients.” ALEX MOSS Principal SEO, Yoast & Co-Founder, FireCask “Once again, David has brought together some of the brightest minds in the industry and squeezed them together to produce raw, distilled insight. This is a must-read for anybody wanting to get ahead online.” JONO ALDERSON Independent Technical SEO Consultant “The annual SEO book by Majestic and David is truly the ultimate SEO cheat code of the year! It's packed with timeless strategies and smart approaches—no shortcuts here, just solid insights for sustainable success. Whether you're a beginner or a seasoned pro, this book has something for everyone. I'm honoured to be part of a community of elite SEOs sharing our knowledge to help others succeed. This is a must-read!” DRE DE VERA Host/Producer, SEO Video Show