429 Episodes

  1. Think like a machine—Sante J Achille

    Published: 1/9/2023
  2. Go headless and leverage structured content for scale—Lidia Infante

    Published: 1/6/2023
  3. Invest in the power of putting people first—Sarah McDowell

    Published: 1/5/2023
  4. Treat translations like languages and your audience like humans—Isaline Muelhauser

    Published: 1/4/2023
  5. Craft fact-based content that maps to the search engine’s understanding of entities— Jamie Indigo

    Published: 1/3/2023
  6. Build a content plan to properly leverage the entity maps for your market space—Eric Enge

    Published: 12/30/2022
  7. E-A-T is a key factor to rank internationally—Gemma Fontané

    Published: 12/29/2022
  8. Focus on building your expertise, authoritativeness, and trustworthiness as a brand—Jake Gauntley

    Published: 12/28/2022
  9. Core Web Vitals and content quality—Taylor Kurtz

    Published: 12/23/2022
  10. Prepare for the worst—Olesia Korobka

    Published: 12/22/2022
  11. Review your content quality (or lack thereof) through content inventories—Charlie Williams

    Published: 12/21/2022
  12. Be selective about scripts, tags and other code items—Brenda Malone

    Published: 12/20/2022
  13. Clean up your website—Bill Hartzer

    Published: 12/19/2022
  14. Go the extra mile with research, audits, and content creation—Olga Zarr

    Published: 12/16/2022
  15. Audit your website frequently during the year—Montserrat Cano

    Published: 12/15/2022
  16. Regularly monitor your website—Rebecca Berbel

    Published: 12/14/2022
  17. Technical SEO matters—Andy Drinkwater

    Published: 12/13/2022
  18. Cutting through the noise will be your biggest struggle in 2023—David Iwanow

    Published: 12/12/2022
  19. Think sustainably about SEO based on your/your client’s website and capabilities—Itamar Blauer

    Published: 12/9/2022
  20. Optimise beyond traditional blue-link rankings—Cindy Krum

    Published: 12/8/2022

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SEO is continuing to change at an alarming pace. And yet, in some sense, the principles of good SEO remain the same. Hello, and welcome to SEO in 2025 – a significant repository of current thinking from many of the world’s leading SEOs. We're pleased to be able to welcome you to the fourth book and fourth series in this podcast, now well and truly an annual tradition, brought to you by Majestic. “Consider this book the Bible of SEO—a comprehensive, fresh, and highly actionable resource that sets the standard in the industry each year.” PAM AUNGST CRONIN President/Owner, PamAnnMarketing.com “SEOin2025 is the best up-to-date, comprehensive resource out there to understand the main SEO trends and how to stay ahead next year.” ALEYDA SOLIS International SEO Consultant & Founder, Orainti “I’ve been participating in this series for years now and have found the value to be consistently high!” KEVIN INDIG Growth Consultant, Kevin-Indig.com “The ‘SEO in’ series has become my annual touchstone to get an overview of what some of the best in the industry are thinking.” MARK WILLIAMS-COOK Director, AlsoAsked/Candour “The SEO in 2022, 2023, 2024 and now 2025 is by far my favorite way to refresh my SEO knowledge and get some inspiration before the new year. It is also super helpful for planning priorities or things to test in the following year. That's the book for December! Thank you for this initiative. I don't think this is definitely the best of the best books with SEO tips.” OLGA ZARR SEO Consultant at SEOSLY “David's annual edition where the world’s leading SEOs share their number 1, actionable tip is an essential book for any digital marketer who wants to create actionable and valuable strategies for the year ahead and am honoured to be part of 2025's edition. The different skillsets of selected SEOs mean you'll be spoilt for choice on the different approaches to SEO and how they are valuable to you, your business and you clients.” ALEX MOSS Principal SEO, Yoast & Co-Founder, FireCask “Once again, David has brought together some of the brightest minds in the industry and squeezed them together to produce raw, distilled insight. This is a must-read for anybody wanting to get ahead online.” JONO ALDERSON Independent Technical SEO Consultant “The annual SEO book by Majestic and David is truly the ultimate SEO cheat code of the year! It's packed with timeless strategies and smart approaches—no shortcuts here, just solid insights for sustainable success. Whether you're a beginner or a seasoned pro, this book has something for everyone. I'm honoured to be part of a community of elite SEOs sharing our knowledge to help others succeed. This is a must-read!” DRE DE VERA Host/Producer, SEO Video Show