429 Episodes

  1. “Intent” is the direction that the search engines are going - Mindy Weinstein from Market MindShift

    Published: 10/31/2021

  2. Focus on human behaviour - with Aiala Icaza Gonzalez from Reflect Digital

    Published: 10/30/2021

  3. Focus on user experience and SEO success will follow - with Hellen Benavides from giffgaff

    Published: 10/29/2021

  4. Stop focusing on keyword research - with Eli Schwartz

    Published: 10/28/2021

  5. Map keywords to personas and user journeys - with Michael King from iPullRank

    Published: 10/27/2021

  6. Combine keyword research and keyword clusters with your internal linking strategy - Orit Mutznik

    Published: 10/26/2021

  7. GOOD keyword research has never been more important - with Paige Hobart from ROAST

    Published: 10/25/2021

  8. How to deal with index bloat - with Marcus Tandler from Ryte

    Published: 10/24/2021

  9. Make sure that all your important pages have a square photo near the top of the page - Joy Hawkins

    Published: 10/23/2021

  10. Use structured data to highlight the uniqueness and specificity of your content - Martha van Berkel

    Published: 10/22/2021

  11. Use structured data strategically to build SEO resilience - with Crystal Carter from Optix Solutions

    Published: 10/21/2021

  12. Mark up your website with every bit of Schema that you can - with Jonny Ross

    Published: 10/20/2021

  13. Have an SEO-friendly taxonomy to maximise traffic to your product listing pages - with Luke Carthy

    Published: 10/19/2021

  14. Prioritise your SEO funding efforts based upon level of effort, over level of impact - Keith Goode

    Published: 10/18/2021

  15. Forecast your projected SEO success based upon business metrics - with Kevin Gibbons from Resignal

    Published: 10/17/2021

  16. Tailor your SEO content strategy around your first party data - with Michael Bonfils from SEM International

    Published: 10/16/2021

  17. SuperGAP analysis: Using your competitor’s rankings to guide your SEO success - with Lukasz Zelezny

    Published: 10/15/2021

  18. Benchmark your search market to find the quick wins - with SEO Consultant Lidia Infante

    Published: 10/14/2021

  19. Convince your stakeholders to make SEO a priority - with Kerstin Reichert from SeedLegals

    Published: 10/13/2021

  20. Make Google embarrassed that your site isn’t ranking for your target terms - with Barry Schwartz

    Published: 10/12/2021

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SEO is continuing to change at an alarming pace. And yet, in some sense, the principles of good SEO remain the same. Hello, and welcome to SEO in 2025 – a significant repository of current thinking from many of the world’s leading SEOs. We're pleased to be able to welcome you to the fourth book and fourth series in this podcast, now well and truly an annual tradition, brought to you by Majestic. “Consider this book the Bible of SEO—a comprehensive, fresh, and highly actionable resource that sets the standard in the industry each year.” PAM AUNGST CRONIN President/Owner, PamAnnMarketing.com “SEOin2025 is the best up-to-date, comprehensive resource out there to understand the main SEO trends and how to stay ahead next year.” ALEYDA SOLIS International SEO Consultant & Founder, Orainti “I’ve been participating in this series for years now and have found the value to be consistently high!” KEVIN INDIG Growth Consultant, Kevin-Indig.com “The ‘SEO in’ series has become my annual touchstone to get an overview of what some of the best in the industry are thinking.” MARK WILLIAMS-COOK Director, AlsoAsked/Candour “The SEO in 2022, 2023, 2024 and now 2025 is by far my favorite way to refresh my SEO knowledge and get some inspiration before the new year. It is also super helpful for planning priorities or things to test in the following year. That's the book for December! Thank you for this initiative. I don't think this is definitely the best of the best books with SEO tips.” OLGA ZARR SEO Consultant at SEOSLY “David's annual edition where the world’s leading SEOs share their number 1, actionable tip is an essential book for any digital marketer who wants to create actionable and valuable strategies for the year ahead and am honoured to be part of 2025's edition. The different skillsets of selected SEOs mean you'll be spoilt for choice on the different approaches to SEO and how they are valuable to you, your business and you clients.” ALEX MOSS Principal SEO, Yoast & Co-Founder, FireCask “Once again, David has brought together some of the brightest minds in the industry and squeezed them together to produce raw, distilled insight. This is a must-read for anybody wanting to get ahead online.” JONO ALDERSON Independent Technical SEO Consultant “The annual SEO book by Majestic and David is truly the ultimate SEO cheat code of the year! It's packed with timeless strategies and smart approaches—no shortcuts here, just solid insights for sustainable success. Whether you're a beginner or a seasoned pro, this book has something for everyone. I'm honoured to be part of a community of elite SEOs sharing our knowledge to help others succeed. This is a must-read!” DRE DE VERA Host/Producer, SEO Video Show