Subscription Stories: True Tales from the Trenches
A podcast by Robbie Kellman Baxter
88 Episodes
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Developing a Minimum Viable Subscription Product at Nike with Dave Cobban
Published: 4/21/2021 -
Freemium, Free Trial and Free Surprises with Elena Verna of Reforge. When Does It Make Sense to Give It Away, and When Doesn't It?
Published: 4/7/2021 -
Building a Content Machine to Support Your Subscribers with EntrepreneurOnFire's John Lee Dumas
Published: 3/31/2021 -
When & How to Scale Your eCommerce Subscription Operations with Matt Fiedler of Vinyl Me, Please
Published: 3/24/2021 -
Using an eCommerce Subscription to Change the World with OurShelves' Alli Harper
Published: 3/17/2021 -
Membership as a Flywheel for Tomorrow's Growth With Hagerty's McKeel Hagerty
Published: 3/10/2021 -
Tinder's Renate Nyborg On Going Global With Your Subscription Model
Published: 3/3/2021 -
Why Customer Success Matters For Subscriptions With Gainsight CEO Nick Mehta
Published: 2/24/2021 -
CrossFit's Eric Roza on Taking Over a Beloved Membership Organization After a Crisis, and Keeping the Magic
Published: 2/17/2021 -
Steve Cakebread, Author Of "The IPO Playbook," On Taking Your Subscription Business Public
Published: 2/10/2021 -
YPO's Scott Mordell on a Subscription that Makes CEOs into Superusers
Published: 2/3/2021 -
The Value Of Subscription Businesses And How To Sell Them For More With John Warrillow, Author Of The Art of Selling your Business
Published: 1/27/2021 -
Season 2 is Coming Soon!
Published: 1/12/2021 -
Mighty Network’s Gina Bianchini on How to Create a Community Worth Subscribing to
Published: 10/21/2020 -
Vena’s Hunter Madeley on Driving Engagement in a B2B Subscription Business
Published: 10/14/2020 -
EA’s Mike Blank on Keeping a “Player First” Mindset within a Subscription Business
Published: 10/7/2020 -
Impossible Foods’ Jessie Teitz Becker on Creating a New Eating Habit to Save the Planet
Published: 9/30/2020 -
Bain’s Stuart Berman on the Power of The NPS Loyalty Forum in Deepening Client Relationships Between Engagements
Published: 9/23/2020 -
charity: water’s MZ Goodman on Bringing Subscriptions to the Nonprofit World
Published: 9/16/2020 -
Emory University’s Dan McCarthy on a New Approach to Valuing Companies
Published: 9/9/2020
Subscription models are crazy powerful. Savvy small companies can easily deploy them to knock huge Goliaths off kilter. We’ve seen it in entertainment, software, hardware, news, retail, hospitality—the list goes on. In her podcast series, Robbie Kellman Baxter interviews the leaders of this revolution about how they’re using subscription pricing and membership models to redefine the biggest industries and generate predictable recurring revenue along the way.