The Accidental Marketer Podcast

A podcast by Impact Planning Group

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120 Episodes

  1. Value Amplified: AI's Role in Supercharging Customer Offerings

    Published: 8/11/2023
  2. The Different “Flavors” of Marketing Part 2

    Published: 7/21/2023
  3. What Can Be Learned from Tesla’s Recent Price Changes?

    Published: 7/5/2023
  4. What the Feud Between Two Professional Sports Leagues Can Teach Us About Strategy – Part 3

    Published: 6/15/2023
  5. Could the Disney Plus Success Lead B2Bs to Go Direct?

    Published: 5/26/2023
  6. What the Feud Between Two Professional Sports Leagues Can Teach Us About Strategy – Part 2

    Published: 5/8/2023
  7. What the Feud Between Two Professional Sports Leagues Can Teach Us About Strategy

    Published: 4/20/2023
  8. The Different “Flavors” of Marketing

    Published: 4/18/2023
  9. Can a Strategy Improve Your Company’s Culture?

    Published: 3/21/2023
  10. Strategies to Proactively Manage Risk

    Published: 2/17/2023
  11. How to Identify, Classify and Handle Risk

    Published: 1/27/2023
  12. How Risk Creates Opportunity for Strategic Marketers

    Published: 1/20/2023
  13. Special Edition: 3 Key 2022 Stories and How We Can Leverage Them Next Year

    Published: 12/12/2022
  14. S.13, Ep. 3 - The Critical Role of Brand In Inflationary Times

    Published: 12/1/2022
  15. S.13. Ep.2 -Why Netflix Got Burned From Their Latest Price Hike

    Published: 9/28/2022
  16. S.13, Ep. 1 - Strategies to Prosper in Inflationary Times

    Published: 9/9/2022
  17. S.12, Ep. 3 - Here’s the Metrics That Will Unify Sales and Marketing Once and For All

    Published: 9/9/2022
  18. S.12, Ep. 2 -How the Post-Pandemic World Will Revitalize the Strategy of Segmentation

    Published: 8/25/2022
  19. S.12, Ep. 1 -How Marketing Is Becoming More Helpful to Sales Teams Post-Pandemic

    Published: 7/30/2022
  20. S.11, Ep. 6 - How To Scale a Platform

    Published: 7/19/2022

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I am Tom Spitale, a Partner at Impact Planning Group - welcome to our Podcast! Along with my colleagues and Partners Mary Abbazia and Sean Welham, we are the authors of "The Accidental Marketer" published by Wiley. Through our book and our consulting practice, we help (mostly B2B) Accidental Marketers create unique and compelling strategies that differentiate their products and services from the competition. Our podcast addresses important B2B strategic marketing issues and is designed to help listeners maximize profits in their area of responsibility by creating, communicating and capturing (via pricing strategies) more value for customers than competitors do.