The Accidental Marketer Podcast
A podcast by Impact Planning Group
Categories:
120 Episodes
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Value Amplified: AI's Role in Supercharging Customer Offerings
Published: 8/11/2023 -
The Different “Flavors” of Marketing Part 2
Published: 7/21/2023 -
What Can Be Learned from Tesla’s Recent Price Changes?
Published: 7/5/2023 -
What the Feud Between Two Professional Sports Leagues Can Teach Us About Strategy – Part 3
Published: 6/15/2023 -
Could the Disney Plus Success Lead B2Bs to Go Direct?
Published: 5/26/2023 -
What the Feud Between Two Professional Sports Leagues Can Teach Us About Strategy – Part 2
Published: 5/8/2023 -
What the Feud Between Two Professional Sports Leagues Can Teach Us About Strategy
Published: 4/20/2023 -
The Different “Flavors” of Marketing
Published: 4/18/2023 -
Can a Strategy Improve Your Company’s Culture?
Published: 3/21/2023 -
Strategies to Proactively Manage Risk
Published: 2/17/2023 -
How to Identify, Classify and Handle Risk
Published: 1/27/2023 -
How Risk Creates Opportunity for Strategic Marketers
Published: 1/20/2023 -
Special Edition: 3 Key 2022 Stories and How We Can Leverage Them Next Year
Published: 12/12/2022 -
S.13, Ep. 3 - The Critical Role of Brand In Inflationary Times
Published: 12/1/2022 -
S.13. Ep.2 -Why Netflix Got Burned From Their Latest Price Hike
Published: 9/28/2022 -
S.13, Ep. 1 - Strategies to Prosper in Inflationary Times
Published: 9/9/2022 -
S.12, Ep. 3 - Here’s the Metrics That Will Unify Sales and Marketing Once and For All
Published: 9/9/2022 -
S.12, Ep. 2 -How the Post-Pandemic World Will Revitalize the Strategy of Segmentation
Published: 8/25/2022 -
S.12, Ep. 1 -How Marketing Is Becoming More Helpful to Sales Teams Post-Pandemic
Published: 7/30/2022 -
S.11, Ep. 6 - How To Scale a Platform
Published: 7/19/2022
I am Tom Spitale, a Partner at Impact Planning Group - welcome to our Podcast! Along with my colleagues and Partners Mary Abbazia and Sean Welham, we are the authors of "The Accidental Marketer" published by Wiley. Through our book and our consulting practice, we help (mostly B2B) Accidental Marketers create unique and compelling strategies that differentiate their products and services from the competition. Our podcast addresses important B2B strategic marketing issues and is designed to help listeners maximize profits in their area of responsibility by creating, communicating and capturing (via pricing strategies) more value for customers than competitors do.