The Accidental Marketer Podcast
A podcast by Impact Planning Group
129 Episodes
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S.6, Ep. 2 - How Can Marketing Prove It's Impact?
Published: 10/16/2020 -
S.6, Ep.1 - How To Save Marketing From Budget Cuts
Published: 10/2/2020 -
S5, Ep. 3 - Should You Lower Your Prices in a Pandemic?
Published: 9/17/2020 -
S5, Ep. 2 - Does Your Business Need a CDMO?
Published: 8/3/2020 -
S5, Ep. 1 - Is "Virtual" As Good as "Live"?
Published: 7/10/2020 -
S4, Ep. 9 - Trends That Shaped the Last Decade
Published: 6/15/2020 -
S4, Ep. 8 - When Should You Commit Brand Heresy?
Published: 5/19/2020 -
S4, Ep.7 - Can Gamification Help B2Bs Sell "Serious" Products?
Published: 5/1/2020 -
S4, Special Edition – The Impact of Coronavirus on B2Bs
Published: 4/17/2020 -
S4, Ep. 6 - How Can B2Bs Improve Their Account-Based Marketing?
Published: 3/27/2020 -
S4, Ep. 5 - How Can B2Bs Improve Their Customer Experience
Published: 3/13/2020 -
S4, Ep. 4 - How B2Bs Can Personalize Like a B2C Company
Published: 2/25/2020 -
S4, Ep. 3 - Should You Practice Surge/Dynamic Pricing?
Published: 2/8/2020 -
S4, Ep.2 - The Rise of Subscription-Based Pricing Approaches
Published: 1/24/2020 -
S4, Ep.1 - Unprecedented Diffusion of Decision-Making Power
Published: 1/10/2020 -
S3, Ep. 10 - The Case of the Divergent Paths
Published: 12/2/2019 -
S3, Ep. 9 The Case of the Dubious Management Fad (NPS)
Published: 11/15/2019 -
S3 Ep.8 The Case of the 19th Century Content Marketer
Published: 9/27/2019 -
S3 Ep.7 The Case of the Educated Gamble
Published: 9/16/2019 -
S3, EP. 6 The Case of the Hidden Influencer
Published: 8/30/2019
I am Tom Spitale, a Partner at Impact Planning Group - welcome to our Podcast! Along with my colleagues and Partners Mary Abbazia and Sean Welham, we are the authors of "The Accidental Marketer" published by Wiley. Through our book and our consulting practice, we help (mostly B2B) Accidental Marketers create unique and compelling strategies that differentiate their products and services from the competition. Our podcast addresses important B2B strategic marketing issues and is designed to help listeners maximize profits in their area of responsibility by creating, communicating and capturing (via pricing strategies) more value for customers than competitors do.