The Accidental Marketer Podcast

129 Episodes

1. S.9, Ep. 6 - Are You Content to Let AI Do Your Customer Needs Segmentation?

   Published: 9/7/2021
2. S.9, Ep. 5 - How To Sculpt Fog: Why Influence Mapping Is More Art Than Science

   Published: 8/17/2021
3. S.9, Ep. 4 - How To Use Trend Science to Ignite Customer Loyalty

   Published: 7/30/2021
4. S.9, Ep. 3 - Why You Need Not Abandon Art When Interpreting Data

   Published: 7/16/2021
5. S.9, Ep. 2 - Why The Science of Marketing Doesn't Require a Lot of Data

   Published: 7/2/2021
6. S.9, Ep. 1 - Art or Science? Why Marketing Is Actually Like an Oreo Cookie

   Published: 6/18/2021
7. S.8 Ep. 5 - How To Market and Price Effectively After You've Created a New Category

   Published: 6/4/2021
8. S.8, Ep. 4 - Hitting the Jackpot By Reaching Out to New Stakeholders

   Published: 5/21/2021
9. S.8, Ep. 3 - How Segmentation Can Help You Revolutionize a Category

   Published: 5/7/2021
10. S.8, Ep. 2 - Want Our Top Advice For Creating A New Product Category?

    Published: 4/23/2021
11. S.8, Ep. 1 - Three Fascinating Reasons For Your Surprisingly Disappointing Results

    Published: 4/9/2021
12. S.7, Ep. 6 - How the Sugar Lobby Used Marketing to Make Fat the "Bad Guy"

    Published: 3/19/2021
13. S.7, Ep. 5 -Is This Emotional Campaign Slogan Really Why Trump Won in 2016?

    Published: 3/5/2021
14. S.7, Ep. 4 - Can You Learn Positive Lessons From This Convict's Egregious Pricing?

    Published: 2/19/2021
15. S.7, Ep. 3 -3 Potent Lessons Learned From a Health Tragedy

    Published: 2/5/2021
16. S.7, Ep. 2 - Can the Social Dilemma Teach Marketers Lessons?

    Published: 1/22/2021
17. S.7, Ep. 1 - Learning From a Business That Promotes Infidelity

    Published: 1/8/2021
18. S.6, Ep. 5 - Making a Reverse ROI Argument

    Published: 12/4/2020
19. S.6, Ep. 4 - Is This Powerful ROI Methodology New to You?

    Published: 11/13/2020
20. S.6, Ep. 3 - How Can Marketers Buy More Time For ROI?

    Published: 10/30/2020