The Behavioral Economics in Marketing's Podcast

A podcast by Sandra Thomas-Comenole - Thursdays

Thursdays

Categories:

200 Episodes

  1. Framing Company Culture Initiatives for Remote Teams | Economics of Remote Work | Behavioral Economics in Marketing Podcast

    Published: 4/17/2025
  2. Using Gamification to Improve Remote Employee Onboarding | Economics of Remote Work | Behavioral Economics in Marketing Podcast

    Published: 4/10/2025
  3. The Fundamental Attribution Error and Remote Relationship Building | Economics of Remote Work | Behavioral Economics in Marketing Podcast

    Published: 4/3/2025
  4. The Trust-Building Process and Remote Team Dynamics | Economics of Remote Work | Behavioral Economics in Marketing Podcast

    Published: 3/27/2025
  5. The Mere Exposure Effect and Remote Team Integration | Economics of Remote Work | Behavioral Economics in Marketing Podcast

    Published: 3/20/2025
  6. Communication Theory and Remote Work Dynamics | Economics of Remote Work | Behavioral Economics in Marketing Podcast

    Published: 3/13/2025
  7. Self-Determination Theory and Remote Work Autonomy | Economics of Remote Work | Behavioral Economics in Marketing Podcast

    Published: 3/6/2025
  8. Hyperbolic Discounting and Productivity in Remote Teams | Economics of Remote Work | Behavioral Economics in Marketing Podcast

    Published: 2/27/2025
  9. Hawthorne Effect | Definition Minute | Economics of Remote Work | Behavioral Economics in Marketing Podcast

    Published: 2/25/2025
  10. Hyperbolic Discounting | Definition Minute | Economics of Remote Work | Behavioral Economics in Marketing Podcast

    Published: 2/25/2025
  11. The Reciprocity Principle and Enhancing Team Cooperation | Economics of Remote Work | Behavioral Economics in Marketing Podcast

    Published: 2/20/2025
  12. The Halo Effect and Remote Leadership Perceptions

    Published: 2/13/2025
  13. The Hawthorne Effect and Remote Work Performance | Economics of Remote Work | Behavioral Economics in Marketing Podcast

    Published: 2/6/2025
  14. The Economics of Remote Work | Economics of Remote Work | Behavioral Economics in Marketing Podcast

    Published: 1/30/2025
  15. Intro to Season 9 | Economics of Remote Work | Behavioral Economics in Marketing Podcast

    Published: 1/23/2025
  16. Season 9 Starting Soon!

    Published: 1/20/2025
  17. Discover the New Behavioral Economics in Marketing Website!

    Published: 1/19/2025
  18. The Paradox of Choice in E-Commerce: Behavioral Economics Strategies for Streamlining Online Decisions || Season 8 || Behavioral Economics in Marketing Podcast

    Published: 5/9/2024
  19. Anchoring in Email Pricing: Maximizing Perceived Value Through Strategic Price Points || Season 8 || Behavioral Economics in Marketing Podcast

    Published: 5/2/2024
  20. Marketers Guide to Promotion Strategies || Season 8 || Behavioral Economics in Marketing Podcast

    Published: 4/25/2024

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Behavioral economics incorporates the study of psychology into the analysis of the decision-making behind an economic outcome, such as the factors leading up to a consumer buying one product instead of another. Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision making and can give keen insight into buyer behavior and help to shape your marketing mix. This podcast series is all about leveraging Behavioral Economics concepts in marketing applications.