The Behavioral Economics in Marketing's Podcast

A podcast by Sandra Thomas-Comenole - Thursdays

Thursdays

Categories:

Business

200 Episodes

  1. Flip the Script on Availability Heuristic | Special Episode | Behavioral Economics in Marketing Podcast

    Published: 4/23/2024

  2. The Role of Social Proof in Location-Based Marketing: Leveraging Social Influence in Physical Spaces || Season 8 || Behavioral Economics in Marketing Podcast

    Published: 4/18/2024

  3. Pop-Up Shops and the Scarcity Effect: A Behavioral Economics Exploration || Season 8 || Behavioral Economics in Marketing Podcast

    Published: 4/11/2024

  4. Marketers Guide to Place Strategies || Season 8 || Behavioral Economics in Marketing Podcast

    Published: 4/4/2024

  5. Market Segmentation | Definition Minute | Behavioral Economics in Marketing Podcast

    Published: 4/2/2024

  6. Sales Channels || Definition Minute || Behavioral Economics in Marketing Podcast

    Published: 4/1/2024

  7. Dual Process Theory Impact on Reactions vs Deliberate Decisions || Special Episode Tribute to Daniel Kahneman || Behavioral Economics in Marketing Podcast

    Published: 3/28/2024

  8. Hedonic Adaptation and Product Satisfaction: Sustaining Consumer Joy Beyond the Purchase || Season 8 || Behavioral Economics in Marketing Podcast

    Published: 3/28/2024

  9. Search Engine Optimization (SEO) | Definition Minute | Behavioral Economics in Marketing Podcast

    Published: 3/26/2024

  10. Fixed Costs || Definition Minute || Behavioral Economics in Marketing Podcast

    Published: 3/25/2024

  11. Temporal Discounting and Product Launches: Strategies for Overcoming Short-Term Bias || Season 8 || Behavioral Economics in Marketing Podcast

    Published: 3/21/2024

  12. Search Engine Marketing (SEM) | Definition Minute | Behavioral Economics in Marketing Podcast

    Published: 3/19/2024

  13. Left Digit Pricing || Definition Minute || Behavioral Economics in Marketing Podcast

    Published: 3/18/2024

  14. The Veblen Effect: Luxury Products and Conspicuous Consumption in Behavioral Economics || Season 8 || Behavioral Economics in Marketing Podcast

    Published: 3/14/2024

  15. Social Media Marketing (SMM) | Definition Minute | Behavioral Economics in Marketing Podcast

    Published: 3/12/2024

  16. Pain Points || Definition Minute || Behavioral Economics in Marketing Podcast

    Published: 3/11/2024

  17. Marketers Guide to Product Strategies || Season 8 || Behavioral Economics in Marketing Podcast

    Published: 3/7/2024

  18. Iterative Moves, Nash Equilibrium, and Breaking Stalemates || Special Episode || Behavioral Economics in Marketing Podcast

    Published: 3/6/2024

  19. Principle of Perceived Value | Definition Minute | Behavioral Economics in Marketing Podcast

    Published: 3/5/2024

  20. Disruptive Technologies || Definition Minute || Behavioral Economics in Marketing Podcast

    Published: 3/4/2024

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Behavioral economics incorporates the study of psychology into the analysis of the decision-making behind an economic outcome, such as the factors leading up to a consumer buying one product instead of another. Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision making and can give keen insight into buyer behavior and help to shape your marketing mix. This podcast series is all about leveraging Behavioral Economics concepts in marketing applications.