The Behavioral Economics in Marketing's Podcast

A podcast by Sandra Thomas-Comenole - Thursdays

Thursdays

Categories:

Business

200 Episodes

  1. Scaling | Definition Minute | Behavioral Economics in Marketing Podcast

    Published: 10/2/2023

  2. Taking the Leap: Strategies for Mitigating Risk in Entrepreneurship | Behavioral Economics of Entrepreneurship | Behavioral Economics in Marketing Podcast

    Published: 9/28/2023

  3. Angel Investors | Definition Minute | Behavioral Economics in Marketing Podcast

    Published: 9/24/2023

  4. Navigating Uncertainty: Understanding the Risk Preferences of Entrepreneurs | Behavioral Economics of Entrepreneurship | Behavioral Economics in Marketing Podcast

    Published: 9/21/2023

  5. Charting Your Course: Essential Considerations for New Business Ventures | Behavioral Economics of Entrepreneurship | Behavioral Economics in Marketing Podcast

    Published: 9/14/2023

  6. Mastering the Art of Entrepreneurship: Essential Skillsets for Success | Behavioral Economics of Entrepreneurship | Behavioral Economics in Marketing Podcast

    Published: 9/7/2023

  7. Fueling Prosperity: The Vital Importance of Entrepreneurship to the Economy | Behavioral Economics of Entrepreneurship | Behavioral Economics in Marketing Podcast

    Published: 8/31/2023

  8. Introduction to Season 7 | Behavioral Economics of Entrepreneurship | Behavioral Economics in Marketing Podcast

    Published: 8/24/2023

  9. Leveraging Social Proof to Increase Conversion Rates | Behavioral Economics in Marketing Podcast

    Published: 2/1/2023

  10. Verbatim Effect | Definition Minute | Behavioral Economics in Marketing Podcast

    Published: 1/31/2023

  11. Social proof  | Definition Minute | Behavioral Economics in Marketing Podcast

    Published: 1/30/2023

  12. Scarcity | Definition Minute | Behavioral Economics in Marketing Podcast

    Published: 1/29/2023

  13. Geographic clustering | Definition Minute | Behavioral Economics in Marketing Podcast

    Published: 1/28/2023

  14. Principal Agent Problem | Definition Minute | Behavioral Economics in Marketing Podcast

    Published: 1/27/2023

  15. Loss Aversion | Definition Minute | Behavioral Economics in Marketing Podcast

    Published: 1/26/2023

  16. Cultural capital | Definition Minute | Behavioral Economics in Marketing Podcast

    Published: 1/25/2023

  17. Intention-Action Gap | Definition Minute | Behavioral Economics in Marketing Podcast

    Published: 1/24/2023

  18. Mindset | Definition Minute | Behavioral Economics in Marketing Podcast

    Published: 1/23/2023

  19. Flow Theory | Definition Minute | Behavioral Economics in Marketing Podcast

    Published: 1/22/2023

  20. Growth mindset  | Definition Minute | Behavioral Economics in Marketing Podcast

    Published: 1/21/2023

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Behavioral economics incorporates the study of psychology into the analysis of the decision-making behind an economic outcome, such as the factors leading up to a consumer buying one product instead of another. Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision making and can give keen insight into buyer behavior and help to shape your marketing mix. This podcast series is all about leveraging Behavioral Economics concepts in marketing applications.