The Behavioral Economics in Marketing's Podcast

A podcast by Sandra Thomas-Comenole - Thursdays

Thursdays

Categories:

Business

200 Episodes

  1. Breaking Barriers: Overcoming Status Quo Bias on Your Entrepreneurial Journey | Behavioral Economics of Entrepreneurship | Behavioral Economics in Marketing Podcast

    Published: 12/14/2023

  2. Essential Resources to Fuel Success | Behavioral Economics of Entrepreneurship | Behavioral Economics in Marketing Podcast

    Published: 12/7/2023

  3. Harnessing Behavioral Economics to Supercharge Your Referral Business | Behavioral Economics of Entrepreneurship | Behavioral Economics in Marketing Podcast

    Published: 11/30/2023

  4. Business Plan | Definition Minute | Behavioral Economics in Marketing Podcast

    Published: 11/27/2023

  5. The Art of Scarcity, How to Use Limited Availability to Close Sales | Behavioral Economics of Entrepreneurship | Behavioral Economics in Marketing Podcast

    Published: 11/23/2023

  6. Intellectual property (IP) | Definition Minute | Behavioral Economics in Marketing Podcast

    Published: 11/20/2023

  7. Availability Heuristic in Developing an Elevator Pitch | Behavioral Economics of Entrepreneurship | Behavioral Economics in Marketing Podcast

    Published: 11/16/2023

  8. Customer Segments | Definition Minute | Behavioral Economics in Marketing Podcast

    Published: 11/15/2023

  9. Minimum Viable Product (MVP) | Definition Minute | Behavioral Economics in Marketing Podcast

    Published: 11/13/2023

  10. Short and Sweet: The Science of Captivating Elevator Pitches | Behavioral Economics of Entrepreneurship | Behavioral Economics in Marketing Podcast

    Published: 11/9/2023

  11. Venture Capital | Definition Minute | Behavioral Economics in Marketing Podcast

    Published: 11/6/2023

  12. The Power of Salience, Creating Unforgettable Brand Awareness | Behavioral Economics of Entrepreneurship | Behavioral Economics in Marketing Podcast

    Published: 11/2/2023

  13. Pitch Deck | Definition Minute | Behavioral Economics in Marketing Podcast

    Published: 10/30/2023

  14. Navigating the Marketing Funnel on a Shoestring Budget: Innovative Strategies for Bootstrapped Businesses | Behavioral Economics of Entrepreneurship | Behavioral Economics in Marketing Podcast

    Published: 10/26/2023

  15. Business Model | Definition Minute | Behavioral Economics in Marketing Podcast

    Published: 10/23/2023

  16. Marketing Funnel Fundamentals: A Beginner’s Guide to Success | Behavioral Economics of Entrepreneurship | Behavioral Economics in Marketing Podcast

    Published: 10/19/2023

  17. Pivot | Definition Minute | Behavioral Economics in Marketing Podcast

    Published: 10/16/2023

  18. Unlocking Success: Defining Your Target Market for Business Growth | Behavioral Economics of Entrepreneurship | Behavioral Economics in Marketing Podcast

    Published: 10/12/2023

  19. SWOT Analysis | Definition Minute | Behavioral Economics in Marketing Podcast

    Published: 10/9/2023

  20. Marketing Essentials 101: A Must-Have List for New Businesses | Behavioral Economics of Entrepreneurship | Behavioral Economics in Marketing Podcast

    Published: 10/5/2023

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Behavioral economics incorporates the study of psychology into the analysis of the decision-making behind an economic outcome, such as the factors leading up to a consumer buying one product instead of another. Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision making and can give keen insight into buyer behavior and help to shape your marketing mix. This podcast series is all about leveraging Behavioral Economics concepts in marketing applications.