201 Episodes

  1. REPLAY: Delegation, a Definition | Behavioral Economics in Marketing

    Published: 6/28/2022
  2. Altruism vs Self-Interest in Marketing and Leadership | Lessons From the Fire | Behavioral Economics in Marketing

    Published: 6/23/2022
  3. Choice Overload | Definition Minute | Behavioral Economics in Marketing

    Published: 6/9/2022
  4. Keynesian Economics and Natural Disasters | Lessons From the Fire | Behavioral Economics in Marketing Podcast

    Published: 6/2/2022
  5. Risk vs Reward Ratio | Definition Minute | Behavioral Economics in Marketing Podcast

    Published: 5/26/2022
  6. Intro to Season 5 | Lessons From the Fire | Behavioral Economics in Marketing Podcast

    Published: 5/22/2022
  7. Marshall Fire Boulder Colorado Announcement

    Published: 1/6/2022
  8. Dual Process Theory on Customer Journey Optimization

    Published: 12/9/2021
  9. How to Build a Customer Journey Map

    Published: 12/2/2021
  10. Replay: Optimizing Customer Experience (CX) with Priming Effect

    Published: 11/25/2021
  11. 6 Stages of the Customer Journey

    Published: 11/18/2021
  12. Customer Journeys, a Definition

    Published: 11/11/2021
  13. Priming Effect on Market Research

    Published: 11/4/2021
  14. Anchoring Effect | Definition Minute

    Published: 10/28/2021
  15. Leveraging Endowment Effect on Cart Abandonment

    Published: 10/21/2021
  16. Sample Selection Bias | Definition Minute

    Published: 10/18/2021
  17. Intro to Season 4 | Behavioral Economics in Marketing Podcast

    Published: 10/16/2021
  18. Cognitive Dissonance | Definition Minute

    Published: 9/16/2021
  19. Intention-Action Gap on Habit Change

    Published: 9/9/2021
  20. Champion the IKEA Effect to Elevate Team Engagement

    Published: 9/2/2021

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Behavioral economics incorporates the study of psychology into the analysis of the decision-making behind an economic outcome, such as the factors leading up to a consumer buying one product instead of another. Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision making and can give keen insight into buyer behavior and help to shape your marketing mix. This podcast series is all about leveraging Behavioral Economics concepts in marketing applications.