The Behavioral Economics in Marketing's Podcast
A podcast by Sandra Thomas-Comenole - Thursdays
201 Episodes
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REPLAY: Delegation, a Definition | Behavioral Economics in Marketing
Published: 6/28/2022 -
Altruism vs Self-Interest in Marketing and Leadership | Lessons From the Fire | Behavioral Economics in Marketing
Published: 6/23/2022 -
Choice Overload | Definition Minute | Behavioral Economics in Marketing
Published: 6/9/2022 -
Keynesian Economics and Natural Disasters | Lessons From the Fire | Behavioral Economics in Marketing Podcast
Published: 6/2/2022 -
Risk vs Reward Ratio | Definition Minute | Behavioral Economics in Marketing Podcast
Published: 5/26/2022 -
Intro to Season 5 | Lessons From the Fire | Behavioral Economics in Marketing Podcast
Published: 5/22/2022 -
Marshall Fire Boulder Colorado Announcement
Published: 1/6/2022 -
Dual Process Theory on Customer Journey Optimization
Published: 12/9/2021 -
How to Build a Customer Journey Map
Published: 12/2/2021 -
Replay: Optimizing Customer Experience (CX) with Priming Effect
Published: 11/25/2021 -
6 Stages of the Customer Journey
Published: 11/18/2021 -
Customer Journeys, a Definition
Published: 11/11/2021 -
Priming Effect on Market Research
Published: 11/4/2021 -
Anchoring Effect | Definition Minute
Published: 10/28/2021 -
Leveraging Endowment Effect on Cart Abandonment
Published: 10/21/2021 -
Sample Selection Bias | Definition Minute
Published: 10/18/2021 -
Intro to Season 4 | Behavioral Economics in Marketing Podcast
Published: 10/16/2021 -
Cognitive Dissonance | Definition Minute
Published: 9/16/2021 -
Intention-Action Gap on Habit Change
Published: 9/9/2021 -
Champion the IKEA Effect to Elevate Team Engagement
Published: 9/2/2021
Behavioral economics incorporates the study of psychology into the analysis of the decision-making behind an economic outcome, such as the factors leading up to a consumer buying one product instead of another. Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision making and can give keen insight into buyer behavior and help to shape your marketing mix. This podcast series is all about leveraging Behavioral Economics concepts in marketing applications.