201 Episodes

  1. Avoiding Office Herd Behavior with Behavioral Economics

    Published: 8/19/2021

  2. Social Axiom Theory on Growth Mindset Across Cultures

    Published: 8/5/2021

  3. Social Axiom Theory | Definition Minute

    Published: 8/3/2021

  4. Building Growth Mindset with Inoculation Theory

    Published: 7/29/2021

  5. Game Theory | Definition Minute

    Published: 7/27/2021

  6. Facilitating Growth Mindset

    Published: 7/22/2021

  7. Growth Mindset vs Fixed Mindset

    Published: 7/15/2021

  8. Anchoring Effect | Definition Minute

    Published: 7/13/2021

  9. Tips for Overcoming the Principal-Agent Problem

    Published: 7/8/2021

  10. Moral Hazard | Definition Minute

    Published: 7/6/2021

  11. Leading Through Flow Theory

    Published: 7/1/2021

  12. Asymmetric Information | Definition Minute

    Published: 6/29/2021

  13. Diamond-Water Paradox | Definition Minute

    Published: 6/24/2021

  14. Consciously Creating Cultural Capital

    Published: 6/21/2021

  15. Special Announcement: Hub and Spoken Travel Show Now Live

    Published: 6/15/2021

  16. Intro to Behavioral Economics in Marketing Leadership | Season 3

    Published: 6/10/2021

  17. Trailer | Behavioral Economics in Marketing Podcast | Season 3

    Published: 6/9/2021

  18. Framing Effect on Delegation

    Published: 6/3/2021

  19. Delegation Common Pitfalls and Hang-ups

    Published: 5/29/2021

  20. Delegation, a Definition

    Published: 5/20/2021

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Behavioral economics incorporates the study of psychology into the analysis of the decision-making behind an economic outcome, such as the factors leading up to a consumer buying one product instead of another. Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision making and can give keen insight into buyer behavior and help to shape your marketing mix. This podcast series is all about leveraging Behavioral Economics concepts in marketing applications.