497 Episodes

  1. 17. Unlocking the Power of Numbers

    Published: 10/12/2018

  2. 16. Framing: How You Say Things Matter More Than What You're Saying

    Published: 10/5/2018

  3. 15: Availability: Why People Are More Likely To Get Flood Insurance Right After a Flood

    Published: 9/28/2018

  4. 14. Scarcity: Why We Think Less Available Means More Value

    Published: 9/21/2018

  5. 13. Adjusting Your Mindset: Tips To Overcome Imposter Syndrome And More

    Published: 9/14/2018

  6. 12. Relativity: The Brain Can't Value One-Off Items

    Published: 9/7/2018

  7. 11. Anchoring & Adjustment: The 1 Word That Increased Sales 38%

    Published: 8/31/2018

  8. 10. On Air Strategy Planning Session with Mariel Court

    Published: 8/24/2018

  9. 9. Loss Aversion: Why Getting New Stuff Is Not The Same

    Published: 8/17/2018

  10. 8. What is Value?

    Published: 8/10/2018

  11. 7. Change Management (It’s Still Not About The Cookie)

    Published: 8/3/2018

  12. 6. How To Sell From The Stage

    Published: 7/27/2018

  13. 5. The Truth About Pricing

    Published: 7/20/2018

  14. 4. Questions or Answers

    Published: 7/13/2018

  15. 3. Do Lead Magnets Work and Do You Need One?

    Published: 7/6/2018

  16. 2. The Top 5 Wording Mistakes Businesses Make

    Published: 7/6/2018

  17. 1. Unlocking The Secrets Of The Brain

    Published: 7/5/2018

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Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.