The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

497 Episodes

1. 37. Understanding Mapping: The "U" in NUDGES

   Published: 3/1/2019
2. 36. Incentives - The "N" In NUDGES

   Published: 2/22/2019
3. 35. NUDGES & Choice Architecture: Introducing Nobel-Winning Concepts

   Published: 2/15/2019
4. 34. Optimism Bias: The Good And The Bad Of Those Rose-Colored Glasses

   Published: 2/8/2019
5. 33. Inside the Texas A&M Human Behavior Lab

   Published: 2/1/2019
6. 32. The Overwhelmed Brain and Its Impact on Decision Making

   Published: 1/25/2019
7. 31. Mirror Neurons: A Fascinating Discovery From A Monkey, A Hot Day, And An Ice Cream Cone

   Published: 1/18/2019
8. 30. Booms and Busts

   Published: 1/11/2019
9. 29. Resolutions and Keeping Commitments

   Published: 1/4/2019
10. 28. Why Picking Something Up Makes People More Likely To Buy - On The Sense Of Touch

    Published: 12/28/2018
11. 27. Did You Hear That? - On The Sense of Hearing

    Published: 12/21/2018
12. 26. Why You Actually Taste With Your Nose - On The Sense Of Taste

    Published: 12/14/2018
13. 25. Why Burnt Popcorn Has Derailed So Many Meetings - On The Sense Of Smell

    Published: 12/7/2018
14. 24. Vision Does Not Happen In The Eyes, But In The Brain - On The Sense of Sight

    Published: 11/30/2018
15. 23. Reciprocity: Give A Little, Get A Lot

    Published: 11/23/2018
16. 22. The Power of Habit

    Published: 11/16/2018
17. 21. Habits: 95% Of Decisions Are Habitual - Which Side Is Your Business On?

    Published: 11/9/2018
18. 20. Defaults: Why The Pre-Selected Choice Wins More Often Than Not

    Published: 11/2/2018
19. 19. Herding: Come On And Listen…Everyone Else Is Doing It

    Published: 10/26/2018
20. 18. Priming: Why You Should Never Have A Difficult Conversation With Someone Holding An Iced Coffee

    Published: 10/19/2018