The Database, a Nielsen podcast

A podcast by Nielsen

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36 Episodes

  1. Episode 15: Young, Digital and Social—Connecting with Today’s Hispanic Consumers

    Published: 9/22/2018
  2. Episode 14: What it Takes to Be a Brand in Today's Market

    Published: 8/20/2018
  3. Episode 13: Where Local and Out-of-Home TV Viewing Fit Into Today’s Media Landscape

    Published: 8/6/2018
  4. Episode 12: A Look at the Growing World of Streaming and Over-the-Top Video

    Published: 7/23/2018
  5. Episode 11: Meeting Today’s Multicultural Consumers

    Published: 7/10/2018
  6. Episode 10: Understanding Advanced Audience-Based Buying and Addressable TV

    Published: 6/25/2018
  7. Episode 9: Opportunities in Esports

    Published: 6/11/2018
  8. Episode 8: Navigating Big Data

    Published: 5/29/2018
  9. Episode 7: The Latest Look at the Changing Beauty Landscape

    Published: 5/14/2018
  10. Episode 6: Opportunities in Emerging Markets

    Published: 4/30/2018
  11. Episode 5: Media Minutes, Digital Devices, and the Generation Driving Today’s Trends

    Published: 1/22/2018
  12. Episode 4: A Look at What's Driving Modern Health and Wellness

    Published: 1/8/2018
  13. Episode 3: Getting Into the Spirit With Holiday Media

    Published: 12/18/2017
  14. Episode 2: Navigating Change in the U.S. FMCG Industry

    Published: 12/4/2017
  15. Episode 1: Holiday Creep Is Extending the Holiday Shopping Season

    Published: 11/18/2017
  16. Welcome to The Database, a Nielsen Podcast

    Published: 11/17/2017

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In Nielsen's The Database, we'll explore topics and trends across a variety of industries—digital, FMCG, retail, media and more—using Nielsen data and research. Experts will bring the data to life and share why it matters.