The Local Marketing Trends Podcast

A podcast by Gordon Borrell - Mondays

Mondays

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135 Episodes

  1. EPISODE 15 - Amazon's Inevitable Entry into Local Marketing

    Published: 2/17/2020
  2. Episode 14: Brace Yourself -- 'The Golden Age of Video' Is Arriving, Says New Comscore CEO

    Published: 2/3/2020
  3. Episode 13: Tough Lessons on Transformation from a Guy in the Hotseat - Thryv CEO Joe Walsh

    Published: 1/20/2020
  4. Episode 12: Those Whippersnapper Millennials Are Making Content the New Advertising

    Published: 1/6/2020
  5. EPISODE 11: 'The Most Quoted Man In Advertising' Tips His Hand on Media's Future

    Published: 12/9/2019
  6. EPISODE 10: Giving Thanks for Goofy Things the Media Industry Does (Makes Great Podcast Fodder)

    Published: 11/25/2019
  7. Episode 9: Fat Thanksgiving Newspapers, the Amazon Boogeyman, and Why You Should Be Thinking About Weed

    Published: 11/11/2019
  8. Episode 8: TV Takes On Digital: 'Our Impressions Are Better Than Yours'

    Published: 10/28/2019
  9. EPISODE 7: Disruption Expert Clark Gilbert Gets Frank About The Fate of Print & Broadcast Media

    Published: 10/14/2019
  10. Episode 6: Is the Future of Local Broadcast TV Troubling or Exciting? Plus, What CEO Perry Sook Says Nexstar Will Look Like in 2025

    Published: 9/30/2019
  11. Episode 5: Why the Oldest Ad Medium On Earth Continues to Grow

    Published: 9/16/2019
  12. Episode 4: A Smarty Pants Ad-Buyer Weighs In On What Doesn't Work Anymore

    Published: 9/3/2019
  13. Episode 3: Radio's "On Fire" Digital Sales, Why "Addressable Digital Advertising" is Declining

    Published: 8/19/2019
  14. Episode 2: The State of Email Marketing

    Published: 8/5/2019
  15. Episode 1: The Fate of Newspapers, the Future of Podcasting, & Other Marketing Grist

    Published: 7/16/2019

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Hear two of the nation's brightest and sought-after advertising analysts -- Corey Elliott and Gordon Borrell -- identify the latest trends and make their predictions. This fast-paced podcast runs about 20 minutes and focuses on trends in local media, advertising, and marketing. The show typically touches on three or four topics, occasionally features a guest, and is always seasoned with critical analysis and wit.