The Local Marketing Trends Podcast
A podcast by Gordon Borrell - Mondays
Categories:
135 Episodes
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EPISODE 15 - Amazon's Inevitable Entry into Local Marketing
Published: 2/17/2020 -
Episode 14: Brace Yourself -- 'The Golden Age of Video' Is Arriving, Says New Comscore CEO
Published: 2/3/2020 -
Episode 13: Tough Lessons on Transformation from a Guy in the Hotseat - Thryv CEO Joe Walsh
Published: 1/20/2020 -
Episode 12: Those Whippersnapper Millennials Are Making Content the New Advertising
Published: 1/6/2020 -
EPISODE 11: 'The Most Quoted Man In Advertising' Tips His Hand on Media's Future
Published: 12/9/2019 -
EPISODE 10: Giving Thanks for Goofy Things the Media Industry Does (Makes Great Podcast Fodder)
Published: 11/25/2019 -
Episode 9: Fat Thanksgiving Newspapers, the Amazon Boogeyman, and Why You Should Be Thinking About Weed
Published: 11/11/2019 -
Episode 8: TV Takes On Digital: 'Our Impressions Are Better Than Yours'
Published: 10/28/2019 -
EPISODE 7: Disruption Expert Clark Gilbert Gets Frank About The Fate of Print & Broadcast Media
Published: 10/14/2019 -
Episode 6: Is the Future of Local Broadcast TV Troubling or Exciting? Plus, What CEO Perry Sook Says Nexstar Will Look Like in 2025
Published: 9/30/2019 -
Episode 5: Why the Oldest Ad Medium On Earth Continues to Grow
Published: 9/16/2019 -
Episode 4: A Smarty Pants Ad-Buyer Weighs In On What Doesn't Work Anymore
Published: 9/3/2019 -
Episode 3: Radio's "On Fire" Digital Sales, Why "Addressable Digital Advertising" is Declining
Published: 8/19/2019 -
Episode 2: The State of Email Marketing
Published: 8/5/2019 -
Episode 1: The Fate of Newspapers, the Future of Podcasting, & Other Marketing Grist
Published: 7/16/2019
Hear two of the nation's brightest and sought-after advertising analysts -- Corey Elliott and Gordon Borrell -- identify the latest trends and make their predictions. This fast-paced podcast runs about 20 minutes and focuses on trends in local media, advertising, and marketing. The show typically touches on three or four topics, occasionally features a guest, and is always seasoned with critical analysis and wit.