The Local Marketing Trends Podcast

A podcast by Gordon Borrell - Mondays

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129 Episodes

  1. Episode 9: Fat Thanksgiving Newspapers, the Amazon Boogeyman, and Why You Should Be Thinking About Weed

    Published: 11/11/2019
  2. Episode 8: TV Takes On Digital: 'Our Impressions Are Better Than Yours'

    Published: 10/28/2019
  3. EPISODE 7: Disruption Expert Clark Gilbert Gets Frank About The Fate of Print & Broadcast Media

    Published: 10/14/2019
  4. Episode 6: Is the Future of Local Broadcast TV Troubling or Exciting? Plus, What CEO Perry Sook Says Nexstar Will Look Like in 2025

    Published: 9/30/2019
  5. Episode 5: Why the Oldest Ad Medium On Earth Continues to Grow

    Published: 9/16/2019
  6. Episode 4: A Smarty Pants Ad-Buyer Weighs In On What Doesn't Work Anymore

    Published: 9/3/2019
  7. Episode 3: Radio's "On Fire" Digital Sales, Why "Addressable Digital Advertising" is Declining

    Published: 8/19/2019
  8. Episode 2: The State of Email Marketing

    Published: 8/5/2019
  9. Episode 1: The Fate of Newspapers, the Future of Podcasting, & Other Marketing Grist

    Published: 7/16/2019

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Hear two of the nation's brightest and sought-after advertising analysts -- Corey Elliott and Gordon Borrell -- identify the latest trends and make their predictions. This fast-paced podcast runs about 20 minutes and focuses on trends in local media, advertising, and marketing. The show typically touches on three or four topics, occasionally features a guest, and is always seasoned with critical analysis and wit.