The MAFFEO DRINKS Podcast

99 Episodes

1. 017 | Bar Scene dynamics: from advocacy programs to how to approach top bars | Part 1/2 with Adrián Michalčík, Global Winner Diageo WorldClass 2022 (Oslo, Norway)

   Published: 7/20/2023
2. 016 | Brand Ambassadors, Advocacy & KPIs: how to set up the role to build demand bottom-up | Part 2/2 with Filiberto Amati from Amati & Associates (Warsaw, Poland)

   Published: 7/13/2023
3. 015 | Cities & Distributors: how to choose the right city and RTM to start from | Part 1/2 with Filiberto Amati from Amati & Associates (Warsaw, Poland)

   Published: 7/6/2023
4. 014 | Nordic drinks conquering the world: how to build a local category beyond its borders, bottom-up | with Marcus Pedersen from O.P. Anderson Aquavit (Malmö, Sweden)

   Published: 6/29/2023
5. 013 | The 80/20 rule in export: how to focus on winning on a couple of markets first | Part 2/2 of the Interview with Philip Duff, Founder of Old Duff Genever and Liquid Solutions (NYC, NY, USA)

   Published: 6/22/2023
6. 012 | The shelf-life mindset: what can spirits learn from beer to drive rotation | Part 1/2 of the Interview with Philip Duff, Founder of Old Duff Genever and Liquid Solutions (NYC, NY, USA)

   Published: 6/17/2023
7. 011 | How to get on Cocktail Menus: thinking out of the box to achieve rotation | Part 2/2 of the Interview with Brad Crompton, Director at Spirits of Bermondsey (London, UK)

   Published: 6/9/2023
8. 010 | Building demand for a new category: the journey from lower ABV to Session Spirit ™ | Part 1/2 of the Interview with Brad Crompton, Director at Spirits of Bermondsey (London, UK)

   Published: 6/3/2023
9. 009 | Tech and Geographic Strategies: how CRM tools can drive flawless execution | Part 2/2 of the Interview with Dom Bowcock, Co-founder of Bowimi (London, UK)

   Published: 5/28/2023
10. 008 | Data Analysis in On-trade: how to systematize your approach to bars | Part 1/2 of the Interview with Dom Bowcock, Co-founder of Bowimi (London, UK)

    Published: 5/21/2023
11. 007 | Farming Sales: how to drive sales velocity in bars after you sold the first bottle | Part 2/2 of the Interview with Mike McGrail from the Drinks Noise Podcast (Edinburgh, UK)

    Published: 5/13/2023
12. 006 | Hunting Bars: how to start selling a new Drinks Brand in a city | Part 1/2 of the Interview with Mike McGrail from the Drinks Noise Podcast (Edinburgh, UK)

    Published: 5/6/2023
13. 005 | Building demand: how to educate about the occasion and the category vs. only the brand | Part 3/3 of the Interview with Ilias Mastrogiannis from the Distillery Nation Podcast (Seattle, WA, USA)

    Published: 4/30/2023
14. 004 | Cracking the Drinks Value Chain: debunking the myth of bypassing the links of the chain | Part 2/3 of the Interview with Ilias Mastrogiannis from the Distillery Nation Podcast (Seattle, WA, USA)

    Published: 4/23/2023
15. 003 | The Target Occasion: how to sell to bars focusing on occasions rather than categories | Part 1/3 of the Interview with Ilias Mastrogiannis from the Distillery Nation Podcast (Seattle, WA, USA)

    Published: 4/16/2023
16. 002 | The Sell-out Ladder: how to increase drinks sales in bars | Interview with Jason Littrell from WMR (New York City)

    Published: 4/6/2023
17. 001 | The Drinks Ecosystem explained | Interview with Luboš Kastner from the Český GASTRONOMICKÝ podcast⁠⁠ (Prague)

    Published: 3/27/2023
18. Bar Convent Berlin 2022 - Bonus Video Episode | 15 simple tips to build drinks brands bottom-up

    Published: 2/7/2023
19. Trailer: 2025 News to The MAFFEO DRINKS Podcast

    Published: 1/31/2023