The Marketing Architects

70 Episodes

1. 7 Modern Marketing Dilemmas with Kantar’s Mary Kyriakidi

   Published: 10/17/2023
2. How to Invest in Emerging Marketing Channels

   Published: 10/10/2023
3. What Prevents Your Team from Achieving Marketing Effectiveness?

   Published: 10/3/2023
4. Barbie, Lightning Strikes, and High-Impact Marketing on a Budget

   Published: 9/26/2023
5. Emotion is Advertising’s Untapped Performance Lever

   Published: 9/19/2023
6. How to Speak Marketing to the C-Suite with John Wojcik

   Published: 9/12/2023
7. Rethinking B2B Advertising with The B2B Institute’s Ty Heath

   Published: 9/5/2023
8. Effective TV Advertising Part 3—Driving Brand and Sales Together

   Published: 8/29/2023
9. Effective TV Advertising Part 2—Cost Determines ROI

   Published: 8/22/2023
10. Effective TV Advertising Part 1—Reach Over Targeting

    Published: 8/15/2023
11. Brand Awareness vs Affinity – Which Drives Brand Growth?

    Published: 8/8/2023
12. How Do Earned, Owned and Paid Media Fit in Your Marketing Strategy?

    Published: 8/1/2023
13. What Does Creative Effectiveness Really Look Like?

    Published: 7/25/2023
14. Is It Time for a Contextual Targeting Comeback?

    Published: 7/18/2023
15. How Will AI Change Creative Work?

    Published: 7/11/2023
16. How to Build a High-Performing Marketing Team

    Published: 6/27/2023
17. What Does Tesla’s Pivot to Advertising Mean for Marketers?

    Published: 6/20/2023
18. Navigating the Dark Funnel of Marketing Measurement

    Published: 6/13/2023
19. The Untapped Value of B2B Brands

    Published: 6/6/2023
20. How to Target Your Audience on Mass Marketing Channels

    Published: 5/30/2023