The Marketing Architects

66 Episodes

1. Revolutionizing B2B Marketing with Salesforce’s Colin Fleming

   Published: 1/30/2024
2. What’s the Deal with Distinctive Assets?

   Published: 1/23/2024
3. From the Archive: Is Brand Awareness Overrated or Effective Marketing?

   Published: 1/16/2024
4. Is 2024 the Year of CTV?

   Published: 1/9/2024
5. What’s Up with Attention?

   Published: 1/2/2024
6. From the Archive: How to Measure Upper Funnel Marketing Channels

   Published: 12/26/2023
7. Year in Review with Sleeping Barber and That’s What I Call Marketing

   Published: 12/19/2023
8. Cheers to 2024 Marketing Trends

   Published: 12/19/2023
9. Mastering QR Codes for Shoppable TV

   Published: 12/12/2023
10. AI and the Future of Ad Agencies

    Published: 12/5/2023
11. Marketing to the CFO

    Published: 11/28/2023
12. Planning a Merry Holiday Shopping Season

    Published: 11/21/2023
13. How to Create Sticky Digital Advertising

    Published: 11/14/2023
14. Avoiding the Google Tax with SEM

    Published: 11/7/2023
15. Research Says You’re Targeting the Wrong People

    Published: 10/31/2023
16. Closing the Creativity Gap

    Published: 10/24/2023
17. 7 Modern Marketing Dilemmas with Kantar’s Mary Kyriakidi

    Published: 10/17/2023
18. How to Invest in Emerging Marketing Channels

    Published: 10/10/2023
19. What Prevents Your Team from Achieving Marketing Effectiveness?

    Published: 10/3/2023
20. Barbie, Lightning Strikes, and High-Impact Marketing on a Budget

    Published: 9/26/2023