The Mobile User Acquisition Show

271 Episodes

1. 📈How to unearth macro trends to understand the app economy, with Lexi Sydow (Head of Insights, Data.ai) 📦

   Published: 1/31/2023
2. 📽 Winning with UGCs/live action creatives, with Ngozi Ogbonna (Mosaic Group), Nick Candler, Nataliia Drozd (Fabulous), Crystal Duncan (Tinuiti) & Kristine Prigarska (Liftoff)🤳🏼

   Published: 1/26/2023
3. 🎮How SKAN 4.0 conversion schemas let subscription apps' track paying subscribers and renewals🎲

   Published: 1/19/2023
4. 🔮The Mobile Growth Crystal Ball: Predictions for 2023 ft. Peggy Anne Salz, Reggie Singh, Bessie Byeon, Daniel Tchernahovsky, Nataliia Drozd, Alex Bauer & Marianne Clerc. 🗝

   Published: 1/12/2023
5. The Mobile UA show takes a (short) break

   Published: 12/23/2022
6. 🧑‍🎤We’ve made & analyzed 1000+ UGC/live-action ads for mobile performance marketing: here is our playbook for winning UGC ads(part 3: how to direct a remote shoot)🎩

   Published: 12/12/2022
7. 🧨How viral content can trigger habit change at scale, with Victoria Repa (Founder & CEO, BetterMe) 🚴‍♀️

   Published: 12/5/2022
8. 👑How to use monetization experiments to drive dramatic LTV improvements for subscription apps with Ekaterina Gamsriegler, Head-Growth & Marketing at Mimo 🎒

   Published: 11/28/2022
9. 🏔 How to grow a growth education business with Brian Balfour, CEO at Reforge📚

   Published: 11/21/2022
10. 🔓How to unlock web-based flows for massive scale with Todd Kane, VP of Growth at Homer Learning 🧗🏼‍♂️

    Published: 11/14/2022
11. 📱How hypercasual games took over the app stores with Jon Hook, CMO at PlayEmber. 📲

    Published: 11/7/2022
12. 🍭How to execute a misleading & meta-misleading creative strategy for games with Liliya Gafitulina UA Manager and Bogdan Khashiev UA Manager at AdQuantum🪂

    Published: 10/31/2022
13. 🏟Media Mix Modeling: Completing the UA Performance Picture with John Koetsier (Forbes), Igor Skokan (Meta), Liz Emery (Tinuiti), Eran Friedman (Singular) & Shamanth Rao (Rocketship HQ) 🛣

    Published: 10/24/2022
14. 🍿How to talk to your customers in order to make winning ads with Hannah Parvaz, Co-Founder at Aperture 🥅

    Published: 10/17/2022
15. 📱How to use blockchain data to run targeted ads for web 3 with Tobias Boerner, Co-Founder at Wallet Ads, Appic and Admiral Studio.⏳

    Published: 10/10/2022
16. 🍄How to win with Custom Product Pages on Facebook Ads 🌎

    Published: 10/4/2022
17. 🚖The early days of ride-sharing apps, with Daniel Riaz 🤳

    Published: 9/23/2022
18. 🔆From the early days of virality and freemium to habit formation on mobile with Selina Tobaccowala, Founder, Evite & Gixo 🎈

    Published: 9/15/2022
19. ✨How privacy thresholds(or crowd anonymity) lead to ridiculous $1000+ CPA in SKAdNetwork campaigns(on SKAN 3.0 & 4.0).💥

    Published: 9/8/2022
20. 🦋How to set up a winning referral flow - with Dominic Coryell, Product Lead at Shopify. 🌼

    Published: 8/31/2022