The Mobile User Acquisition Show

271 Episodes

1. ❓When to ignore LTVs for your decision-making🤔

   Published: 6/25/2023
2. 🏆Beating the Black Box: Your Guide to Precise User Targeting in Google UAC, No Traditional Targeting Required😍

   Published: 6/15/2023
3. 💀The perils of modeled conversions on Google UAC🧐

   Published: 6/8/2023
4. 💃🏽How to win with influencers for performance marketing, with Lucia Aguilar, Founder at TATAM Digital 💰

   Published: 6/2/2023
5. 🥇How to unlock massive scale on TikTok with UGCs, with Eva Juretić, Growth Marketer at Pocket Worlds 🍽

   Published: 5/26/2023
6. 🎤State of the Union: the current state of mobile advertising with Rohit Kulkarni, Managing Director, Internet & Capital Markets at Roth Capital Partners 📶

   Published: 5/19/2023
7. 🧿How to test your creative testing process 📝

   Published: 5/9/2023
8. 🚦3 product metrics to evaluate scalability of subscription apps 🛫

   Published: 5/2/2023
9. 🏃🏻‍♀️Where should I run my creative tests? 🧳

   Published: 4/27/2023
10. 💎Why a small number of ads get most of the spend on Meta: deconstructing probabilistic Bayesian paradigms. 🛠

    Published: 4/20/2023
11. 🦚Behind the scenes of a hit NFT project launch, with Andre Kempe (CEO at Admiral Media)🤳

    Published: 4/13/2023
12. 🍧 Winning Creative Strategies for Games in 2023, with Ayşe Duygu Haykir (Sr. Marketing Manager-Game, Codeway Studios), Jasmine Bautista (Senior Digital Designer, Liftoff), Faith Price (Director, Grow

    Published: 4/4/2023
13. 🦹‍♀️ How we hire superstar teams fully remotely(steal our questionnaire below) 🍯

    Published: 3/30/2023
14. 🎚 How to build a creative process based on meme-mapping , with Michael Taylor (Co-Founder at Vexpower)🧫

    Published: 3/24/2023
15. 🔖 How to develop messaging/scripts for ads by deeply analyzing your users'​ app store reviews 🏦

    Published: 3/16/2023
16. ❤️‍🩹 How to operate as a high-performing marketer in the midst of a war, with Nataliia Drozd (Marketing & UA Lead, Fabulous)🌂

    Published: 3/10/2023
17. 🥁The problem with running hyperlocal ads on Meta for mobile apps: and 3 strategies to solve for this.🎪

    Published: 3/2/2023
18. 💖The art and science of making games fun, with Joshua Lu (Investing Partner, GAMES FUND ONE by Andreessen Horowitz)🎮

    Published: 2/23/2023
19. The inner workings of being famous on the internet, with Sophia Yeh(Influencer) & Adam Hadi (VP Marketing, Current) 🎨

    Published: 2/16/2023
20. 🎩The ideal SKAdNetwork conversion value schema setup for subscription apps 💅🏻

    Published: 2/8/2023