The Native Experience Podcast: Translation, localization and multicultural marketing discussions

A podcast by LEXIGO.COM

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31 Episodes

  1. #031: How Language Tech, AI, and Holoportation Are Shaping the Future with Dieter Runge

    Published: 10/21/2024
  2. #030:Creating Access & Equity: The Role of Language Services in a Multicultural Society with Leigh Cox

    Published: 9/30/2024
  3. #029: Global Insights: Localization, Language Preservation, and Remote Work with Eddie Arrieta

    Published: 9/9/2024
  4. #028: Insights Into Native Experience Marketing with Mark Saba

    Published: 7/29/2024
  5. #027: The Future of Writing with Tim Brookes

    Published: 7/15/2024
  6. #026: A Tale of Workflow Automation, LangOps and Experimentation with Edwin Trebels [Part 2]

    Published: 7/1/2024
  7. #025: A Tale of Language, Leadership, Life and Community with Edwin Trebels

    Published: 3/11/2024
  8. #024: Embracing Your Culture, Identity and Name with Sheron Sultan

    Published: 2/26/2024
  9. #023: The Mission to Save Endangered Alphabets and Cultures with Tim Brookes

    Published: 2/12/2024
  10. #022: Celebrating Inclusivity, Well-Being, and the Richness of Diversity with Ruhee Meghani

    Published: 2/8/2024
  11. #021: Unpacking Accents, Dialects, and Colloquialisms with Mike Todd

    Published: 1/8/2024
  12. #020: From Pokémon to Professional Growth with Antonio De Palma

    Published: 12/25/2023
  13. #019: Life Lessons From Submarines and Selling Washing Machines with Mike Todd

    Published: 12/11/2023
  14. #018: Culturalization in the Gaming Industry with Kate Edwards [Part 2]

    Published: 11/27/2023
  15. #017: Culturalization in the Gaming Industry with Kate Edwards [Part 1]

    Published: 11/13/2023
  16. #016: Driving the User-centric Uber Experience with Renato Beninatto

    Published: 10/31/2023
  17. #015: Pioneering Language and Localization Through Klingon and Inuktitut with Soren Eberhardt

    Published: 9/25/2023
  18. #014: Localisation, Technology and the Gartner Hype Cycle with Josef Kubovsky

    Published: 9/11/2023
  19. #013: Marketing, Storytelling and Connecting With Diverse Perspectives with Tony Lee

    Published: 8/29/2023
  20. #012: Promoting Diversity and Inclusivity: Intercultural Dialogue, Self-Awareness, and Global Perspectives with Lisa Tribuzio

    Published: 7/31/2023

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Welcome to The Native Experience by LEXIGO, the go-to podcast for navigating translation, localization, and multicultural marketing.Join us in each episode as we delve deep into the power of delivering native experiences that go beyond mere translation. With topics ranging from translation and hyper-localisation strategies to cutting-edge technologies driving in-language content, The Native Experience offers a comprehensive look into authentic ways to reach, connect, and engage with audiences in their native language.Tune in to gain actionable insights from professionals with on-the-ground experience to localisation heavyweights such as Microsoft, Canva, Uber and more, with topics including:The evolving methodologies behind effective translation and localisationThe importance of co-creation in developing content that triggers behavioural changeCase studies on successful (and unsuccessful) in-language effortsEmerging trends and technologies reshaping the industry