The Psychology of Copywriting

84 Episodes

1. 043: How To Send Cold Emails That Convert w/ Laura Lopuch (aka, the “Cold Email Queen”)

   Published: 7/20/2021
2. 042: How “Priming Words” Can Influence Behavior & Drive Sales

   Published: 7/13/2021
3. 041: The Effects of Scarcity on Limited Edition Products

   Published: 7/6/2021
4. 040: Why Scarcity Leads to Competition (And What We Should Do About It)

   Published: 6/29/2021
5. 039: How To Live Life Rich w/ Marissa Nehlsen

   Published: 6/22/2021
6. 038: The Great Toilet Paper Crisis of 2020

   Published: 6/15/2021
7. 037: Using A Prospect’s Self-Control to Make More Sales

   Published: 6/9/2021
8. 036: How Envy Can Drive Inspiration on Social Media

   Published: 6/1/2021
9. 035: The Neuroscience of Narrative

   Published: 5/25/2021
10. 034: How To Properly Price Your Services w/ Paul Klein

    Published: 5/18/2021
11. 033: Mini Episode - Writing Better CTAs

    Published: 5/11/2021
12. 032: Mini Episode - Writing Better Headlines

    Published: 5/4/2021
13. 031: Mini Episode - Writing Better Bullets

    Published: 4/27/2021
14. 030: Announcement - What's Next?

    Published: 4/20/2021
15. 029: What Can Canned Laughter Teach Us About Copy?

    Published: 4/13/2021
16. 028: Permission Marketing: The Power of Because...

    Published: 4/6/2021
17. 027: How To Determine Your X-Factor w/ Kira Hug

    Published: 3/30/2021
18. 026: Building A Personal Brand As A Copywriter w/ Mike Kim

    Published: 3/23/2021
19. 025: Perceptual Pleasure and the Brain

    Published: 3/16/2021
20. 024: How (And Why) To Adjust Your Avatar

    Published: 3/9/2021