The Psychology of Copywriting

84 Episodes

1. 055: Inception Series | How To Overcome Imposter Syndrome

   Published: 10/12/2021
2. In Conversation... with Jacob McMillen (How To Become A Copywriter)

   Published: 10/8/2021
3. 054: Inception Series | The Overconfidence Effect

   Published: 10/5/2021
4. In Conversation... with Bryan Collins (Becoming An Efficient, Effective Writer Today)

   Published: 10/1/2021
5. 053: Inception Series | Don't Use Scarcity or Social Proof Without Doing This... (Lessons From Cialdini)

   Published: 9/28/2021
6. In Conversation... with Brad Smith (SEO copywriting + content marketing)

   Published: 9/24/2021
7. 052: Inception Series | Meaning, Purpose, and Pricing

   Published: 9/21/2021
8. In Conversation... A Question For You?

   Published: 9/17/2021
9. 051: Inception Series | What’s Love Got To Do With It? (Seriously… the MOST Practical Episode Yet!)

   Published: 9/14/2021
10. In Conversation... with Jeff Brown (Why Writers Need To Be Readers)

    Published: 9/10/2021
11. 050: Inception Series | How To Cover Your Idea In Empathy

    Published: 9/7/2021
12. In Conversation... with Bob Gentle (“I’m Nobody’s Idea of A Superhero!”)

    Published: 9/3/2021
13. 049: Your Copy NEEDS To Build Trust. Here’s Why & How…

    Published: 8/31/2021
14. In Conversation... with DK Kim (Why the “Old School” of Selling No Longer Works)

    Published: 8/27/2021
15. 048: How To Use Your Prospect’s “Need For Uniqueness” To Write Higher-Converting Copy

    Published: 8/24/2021
16. In Conversation... with Dr. Eugene Choi (How To Engage Your “Executive” Brain to Write Better Copy)

    Published: 8/20/2021
17. 047: Yuck! The Evolutionary Purpose of Disgust (And How To Avoid Copy That Repels Prospects)

    Published: 8/17/2021
18. 046: Brands on the Brain: The Role of Emotion in Advertising

    Published: 8/10/2021
19. 045: The Power of A Personal Brand w/ Robby Fowler

    Published: 8/3/2021
20. 044: Let’s Get Personal – Geoff’s Story

    Published: 7/27/2021