368 Episodes

  1. Consider Pulling Back on Your Advertising

    Published: 11/23/2022
  2. Facebook Needs Quality Optimization Option

    Published: 11/22/2022
  3. How to Run Ads for High Value Purchases

    Published: 11/21/2022
  4. Is Jon Abandoning Facebook?

    Published: 11/18/2022
  5. When Optimization Works Against You

    Published: 11/17/2022
  6. The Value of Free Content

    Published: 11/16/2022
  7. Formula for Determining Your Campaign Budget

    Published: 11/15/2022
  8. How Slow-Talkers Can Create Short-Form Video

    Published: 11/14/2022
  9. The Proper Setup When Managing Ads for Others

    Published: 11/11/2022
  10. A Pivot Towards Short-Form Video

    Published: 11/10/2022
  11. 28-Day Click Attribution is BACK!

    Published: 11/1/2022
  12. How to Prepare for Restriction Period for Political Ads in the US

    Published: 10/10/2022
  13. Should You Use Advantage Custom Audiences?

    Published: 10/4/2022
  14. What Gated Content for Lead Ads Means for Advertisers

    Published: 9/27/2022
  15. Ways to Use Custom Metrics in Ads Manager

    Published: 9/14/2022
  16. What's up with these weird ads??

    Published: 8/30/2022
  17. Special Ad Audiences are Going Away

    Published: 8/26/2022
  18. New B2B Targeting Options for Facebook Ads

    Published: 8/16/2022
  19. How Advantage+ Creative Works

    Published: 8/9/2022
  20. How Meta Could Leverage Outbound Clicks

    Published: 8/4/2022

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Facebook ads news, strategies, and discussion in a quick 5-10 minute "Shot" format. Started in 2013, full Pubcast was originally an interview format where Jon and his guest discussed business topics over a beer. The format change, but the name has endured. Pop a bottle...