13 Episodes

  1. Personal Branding, Theory, and Applying Lessons Learned

    Published: 7/31/2025

  2. Globalization and Cultural Differences in Branding

    Published: 7/30/2025

  3. Influencer Culture and Micro-Celebrity

    Published: 7/29/2025

  4. Narrative and Storytelling in Branding

    Published: 7/25/2025

  5. Branding Ethics and Crisis Management

    Published: 7/24/2025

  6. Understanding Parasocial Relationship Theory

    Published: 7/23/2025

  7. Media Framing and Celebrity Construction

    Published: 7/21/2025

  8. Dramaturgy and Celebrity Branding

    Published: 7/18/2025

  9. Symbolic Interactionism and Celebrity Branding

    Published: 7/17/2025

  10. Branding Archetypes and Symbolism

    Published: 7/16/2025

  11. The EAT Model and Celebrity Branding

    Published: 7/16/2025

  12. Why Celebrity Branding Matters

    Published: 7/15/2025

  13. Theories of Celebrity Branding, Hosted by Bob Batchelor -- Preview

    Published: 7/14/2025

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Theories of Celebrity Branding is a smart and timely podcast that explores how fame, marketing, branding, and identity collide in today’s media-driven world. Hosted by cultural historian and bestselling author Bob Batchelor, who teaches at Coastal Carolina University, the series dives into how celebrities—from Hollywood icons to social media influencers—build their brands and shape public culture. Designed for students and curious listeners alike, each episode unpacks how branding, storytelling, and media create the stars we follow—and the values we reflect.