216 Episodes

  1. Overcoming marketing signal loss by testing audiences - Alex Song (Proxima)

    Published: 9/11/2024

  2. Alternative ad networks for mobile game marketing - Sylvain Etard (Tilting Point)

    Published: 9/4/2024

  3. Inside DraftKings: Mobile ad attribution - Richard Eiseman (DraftKings)

    Published: 8/28/2024

  4. From ATT to AdAttributionKit: The latest in attribution - Roy Yanai (AppsFlyer)

    Published: 8/21/2024

  5. The science behind media mix optimization - Paul Kovalski (Self Financial)

    Published: 8/7/2024

  6. Driving Results: Full-Funnel Strategies for Mobile Marketing - Daniela Aschentrupp (DiDi), Diego Salazar (DiDi)

    Published: 7/24/2024

  7. Next-level ASO: How AI Is Revolutionizing App Discovery - Thomas Kriebernegg (App Radar)

    Published: 7/10/2024

  8. Privacy Sandbox for Android: The Protected Audiences API - John Koetsier (Growth Masterminds), Luckey Harpley (Remerge), Omri Gal (Singular)

    Published: 6/26/2024

  9. Pioneering On-device Bidding for the Android Privacy Sandbox - Trenton Starkey (Google), Gaylord Zach (Verve Group), Pan Katsukis (Remerge)

    Published: 6/12/2024

  10. Building Your In-App Community - Amadeus Norén (Amity)

    Published: 5/29/2024

  11. Inside the Mobile Marketing Industry’s No-ID world - Catherine Perloff (AdWeek)

    Published: 5/15/2024

  12. How the Subway Surfers Game Handles User Privacy - Janos Perei (SYBO Games)

    Published: 5/1/2024

  13. Should Gaming Apps Use Playable Ads in their Marketing Mix? - Gokce Oguz (Playable Factory)

    Published: 4/17/2024

  14. Using AI to advertise mobile games - Günay Aliyeva (Gamelight)

    Published: 4/3/2024

  15. Women in Mobile: Boss Ladies Working in AI - Lana Dubinskiy (Women and AI)

    Published: 3/20/2024

  16. Women in Mobile: Closing the Tech Industry’s Gender Gap - Laura Schwarz (Airship)

    Published: 3/8/2024

  17. Acquisition Strategies to Beat Seasonal Dips - Seif Hassan (Momox)

    Published: 2/21/2024

  18. Mobile Marketing’s Humble Beginnings and What You Can Learn from Them - David Murphy (Mobile Marketing Magazine)

    Published: 2/7/2024

  19. The Privacy Saga: Apple v Google - Allison Schiff (AdExchanger)

    Published: 1/24/2024

  20. Getting Started with AI for eCommerce App Marketers - Lana Dubinskiy

    Published: 1/10/2024

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Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.