217 Episodes

  1. What Managers Want from User Acquisition Marketers - Janos Perei (Voodoo)

    Published: 7/20/2021

  2. Making the Leap to a Third Party Retargeting Partner - Pablo Bereskyj (Etermax)

    Published: 7/6/2021

  3. Guaranteeing Profitability through testing and analysis Grégoire Mercier (Addict Mobile)

    Published: 6/29/2021

  4. Seizing New Opportunities for Women in Mobile - Georgiana Ciobotaru (HelloFresh)

    Published: 6/22/2021

  5. Adopting the Pareto Rule in Performance Marketing - Fiona Lauredi (Gameloft)

    Published: 6/16/2021

  6. Arming Your Retargeting Playbook - Stephen Siegel (Scopely)

    Published: 6/9/2021

  7. Is the App World Shifting from Ads to Subscriptions? - Jean-François Grang (Purchasely)

    Published: 5/28/2021

  8. How Wellness Apps Are Changing Healthcare - Taylor Gobar (Bloom)

    Published: 5/19/2021

  9. Managing Burnout in Mobile Marketing - Jocelyn Paz (Reebok)

    Published: 5/11/2021

  10. Data Science: Designing an Experimentation Platform - Shan Huang (Zalando)

    Published: 4/28/2021

  11. How to Nail User-Generated Content – Yoann Pavy (Diem)

    Published: 4/20/2021

  12. Proactive Mobile Marketing Strategies for Apple’s Data Privacy Changes – Liz Emery (Tinuiti)

    Published: 4/13/2021

  13. How to Build Social Validation for a Mobile App - Jon Lau (Weee!)

    Published: 4/7/2021

  14. Building Resilience for Women in Mobile Gaming - Jayne Peressini (Electronic Arts)

    Published: 3/31/2021

  15. Overcoming “Impostor Syndrome” as a Woman in Tech - Michelle Lerner (Branch)

    Published: 3/24/2021

  16. Company Culture that Works for Women in Mobile Marketing - Fanny Jacoby (Trivago)

    Published: 3/19/2021

  17. The Fight for Women’s Voice in the Gaming Industry – Jen Donahoe (Riot Games)

    Published: 3/11/2021

  18. Data Science: Measuring Campaign Uplift Without Device IDs - Yue Meng (Delivery Hero)

    Published: 3/4/2021

  19. A New Map for Marketers Based on the Customer Journey - Christian Eckhardt (Customlytics)

    Published: 2/22/2021

  20. Calculating the Uplift of Marketing Moonshots - Cody Ryan (Ibotta)

    Published: 2/3/2021

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Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.