210 Episodes

  1. How Wellness Apps Are Changing Healthcare - Taylor Gobar (Bloom)

    Published: 5/19/2021

  2. Managing Burnout in Mobile Marketing - Jocelyn Paz (Reebok)

    Published: 5/11/2021

  3. Data Science: Designing an Experimentation Platform - Shan Huang (Zalando)

    Published: 4/28/2021

  4. How to Nail User-Generated Content – Yoann Pavy (Diem)

    Published: 4/20/2021

  5. Proactive Mobile Marketing Strategies for Apple’s Data Privacy Changes – Liz Emery (Tinuiti)

    Published: 4/13/2021

  6. How to Build Social Validation for a Mobile App - Jon Lau (Weee!)

    Published: 4/7/2021

  7. Building Resilience for Women in Mobile Gaming - Jayne Peressini (Electronic Arts)

    Published: 3/31/2021

  8. Overcoming “Impostor Syndrome” as a Woman in Tech - Michelle Lerner (Branch)

    Published: 3/24/2021

  9. Company Culture that Works for Women in Mobile Marketing - Fanny Jacoby (Trivago)

    Published: 3/19/2021

  10. The Fight for Women’s Voice in the Gaming Industry – Jen Donahoe (Riot Games)

    Published: 3/11/2021

  11. Data Science: Measuring Campaign Uplift Without Device IDs - Yue Meng (Delivery Hero)

    Published: 3/4/2021

  12. A New Map for Marketers Based on the Customer Journey - Christian Eckhardt (Customlytics)

    Published: 2/22/2021

  13. Calculating the Uplift of Marketing Moonshots - Cody Ryan (Ibotta)

    Published: 2/3/2021

  14. How to Execute a Virtual App Growth Event - Louis Tanguay (AGS)

    Published: 1/26/2021

  15. Automation and the Future of Performance Marketers - Simon Kreienbaum (kitchn.io)

    Published: 1/18/2021

  16. Engaging Consumers with New Creatives in 2021 (M&C Saatchi Performance)

    Published: 1/12/2021

  17. Achieving Rapid Growth in Fintech By Building Trust (Valiu)

    Published: 1/5/2021

  18. How to Implement Rapid Experimentation - Matt Pate (Finimize)

    Published: 12/15/2020

  19. How to Engage Gen Z Mobile Users - Ngozi Ogbonna (Overtime)

    Published: 12/8/2020

  20. The Power of Programmatic for Mobile Gaming Apps - Pau Quevedo (Goodgame Studios)

    Published: 12/1/2020

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Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.