Apptivate: App Marketing Explained

210 Episodes

1. [Rebroadcast] Using Incrementality to Drive User Growth

   Published: 11/24/2020
2. The Power of TikTok for Mobile App Acquisition - Katie Perry (Public.com)

   Published: 11/17/2020
3. One-to-One Lifecycle Marketing Tips for Mobile - Jessy Hanley (Intuit)

   Published: 11/10/2020
4. Mobile Marketing with QSR Giant - Kevin Nemeth (Popeyes)

   Published: 11/3/2020
5. 5 Tips for Retargeting Mobile Game Users - Ian Masterson (Tilting Point)

   Published: 10/27/2020
6. APAC’s Mobile Marketing Melting Pot - Kabeer Chaudhary (M&C Saatchi Performance)

   Published: 10/13/2020
7. Drive App Growth by Building Community - Shana Sumers (HER)

   Published: 10/6/2020
8. All about Apple's IDFA changes & future role of MMPs - Susan Kuo (Singular)

   Published: 9/29/2020
9. The Opportunities of Shifting to In-App Advertising - Patrik Wilkens (Azerion)

   Published: 9/15/2020
10. Mobile Marketing Traffic Beyond Facebook & Google - Misha Syrotiuk (Huuuge Games)

    Published: 9/8/2020
11. Understanding African Markets for Mobile Games - Cordel Robbin-Coker (Carry1st)

    Published: 8/31/2020
12. Building Trust with Mobile App Users During Coronavirus - Alexandra Kleemann (Shpock)

    Published: 8/25/2020
13. Leveraging Dynamic Product Ads to Grow Your App – Christian Eckhardt (Customlytics)

    Published: 8/18/2020
14. Adapting Mobile Marketing Strategies During Coronavirus - Michael Jessen (Socialpoint)

    Published: 8/11/2020
15. Why Transparency Matters on an Impression Level - Daniel Lopez (Electronic Arts)

    Published: 7/28/2020
16. Building Gaming Apps as a Service, Not a Product - Luis de la Cámara (Genera Games)

    Published: 7/21/2020
17. Growing Your Gaming App Userbase with In-App Surveys - Erik Hegely (Pixel Federation)

    Published: 7/14/2020
18. Why the Mobile App Industry is Hot on Creatives - Adam Lovallo (Grow.co, MAU, & Thesis)

    Published: 7/7/2020
19. The Untapped Potential of In-App Messaging for Mobile Marketers - Andy Carvell (Phiture)

    Published: 6/30/2020
20. Mobile Marketing lessons from LATAM - Mariano Sáenz (Winclap)

    Published: 6/23/2020