BE THAT LAWYER
A podcast by Steve Fretzin
527 Episodes
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Jordan Whelan: How Targeted Strategy and Inner Work Drive Legal Success
Published: 8/18/2025 -
Viktoria Altman: Stop Random Acts of Marketing and Start Getting Clients
Published: 8/14/2025 -
Matt Dixon: What Today's Rainmakers Know About Client Loyalty and Personal Value
Published: 8/11/2025 -
Stephen Seckler: Smart Strategies for Lawyers Who Hate Selling
Published: 8/7/2025 -
Chris Earley: How Lawyers Can Win by Outworking and Outsharing the Competition
Published: 8/4/2025 -
Nick Werker: The Overlooked Power of Intake and Client Communication
Published: 7/31/2025 -
Ruby Powers: How Content Creation Drives Legal Practice and Client Connection
Published: 7/28/2025 -
Barbara Kaplan: Making Clients the Hero and Finding the Right Ones to Serve
Published: 7/24/2025 -
David Schnurman: Building Resilience and Business Through Optimism and Action
Published: 7/21/2025 -
Joe Jones: What It Takes to Shift from Lawyer to Founder
Published: 7/17/2025 -
Dan Lear: What Lawyers Need to Know About Selling Without Being Salesy
Published: 7/14/2025 -
Gavin Sharpe: Becoming a Rainmaker Starts with Mindset
Published: 7/10/2025 -
Janet Falk: Winning More Clients by Becoming the Go-To Legal Expert
Published: 7/7/2025 -
Ben Walker: Mastering RFPs to Grow Your Business
Published: 7/3/2025 -
Sue Kirchner: Making Your Brand the Promise Clients Trust and Remember
Published: 6/30/2025 -
Rafi Arbel: Turning Consistent Effort Into Business Growth and Brand Visibility
Published: 6/26/2025 -
Seth Price: Why Most Law Firm Marketing Fails and What to Do Instead
Published: 6/23/2025 -
Claire Parsons: Reframing Fear and Overwhelm to Build a Career with Intention
Published: 6/19/2025 -
Shireen Hilal: Winning in a Crowded Legal Market by Putting Clients First
Published: 6/16/2025 -
Christopher Anderson: Creating a Law Practice That Aligns with Your Goals, Time and Values
Published: 6/12/2025
BE THAT LAWYER is for attorneys who want more freedom, enjoyment and most importantly, control in their career. Topics will include business development, marketing, branding, technology, and law firm growth. The goal is to educate, entertain and share best practices related to these topics, so that you, the listener can get real value. This is primarily an interview show with great guests (attorneys and legal marketing professionals), sharing stories and analogies, as well as engaging in personal discussions that will keep you entertained and coming back week after week.