71 Episodes

  1. How Spotify harnesses the fresh start effect to encourage new listening habits

    Published: 5/9/2023
  2. How Uber creates psychological distance to make prices feel smaller

    Published: 5/2/2023
  3. Bonus Episode - The key lessons from Richard’s new book, The Illusion of Choice

    Published: 3/27/2023
  4. How Wellow uses the science of sound to signal comfort

    Published: 3/6/2023
  5. How Pringles used rhyme to become America’s top chip

    Published: 2/13/2023
  6. How Amazon has ruthlessly removed friction to encourage customers to come back for more

    Published: 1/26/2023
  7. How Häagen-Dazs used foreign branding to create a premium image

    Published: 12/12/2022
  8. How L'Oréal emphasizes their cost to signal quality

    Published: 12/6/2022
  9. How Aboslut’s distinctiveness helped them grow market share in a crowded category

    Published: 12/4/2022
  10. How Aperol applies the power of lateral social proof to become more appealing

    Published: 12/4/2022
  11. How Guinness uses a weakness to emphasize a strength

    Published: 12/4/2022

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The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.