Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
A podcast by Consumer Behavior Lab - Thursdays
71 Episodes
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How Spotify harnesses the fresh start effect to encourage new listening habits
Published: 5/9/2023 -
How Uber creates psychological distance to make prices feel smaller
Published: 5/2/2023 -
Bonus Episode - The key lessons from Richard’s new book, The Illusion of Choice
Published: 3/27/2023 -
How Wellow uses the science of sound to signal comfort
Published: 3/6/2023 -
How Pringles used rhyme to become America’s top chip
Published: 2/13/2023 -
How Amazon has ruthlessly removed friction to encourage customers to come back for more
Published: 1/26/2023 -
How Häagen-Dazs used foreign branding to create a premium image
Published: 12/12/2022 -
How L'Oréal emphasizes their cost to signal quality
Published: 12/6/2022 -
How Aboslut’s distinctiveness helped them grow market share in a crowded category
Published: 12/4/2022 -
How Aperol applies the power of lateral social proof to become more appealing
Published: 12/4/2022 -
How Guinness uses a weakness to emphasize a strength
Published: 12/4/2022
The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.