Business of Apps Podcast

242 Episodes

1. #157: Marketing with ChatGPT: lessons learned so far with Bryan Karas, CEO of Playbook Media

   Published: 7/31/2023
2. #156: The art & science of a mobile user research with Rosie Hoggmascall, Head of Growth at Perceptycs

   Published: 7/24/2023
3. #155: Growing your app downloads with PR with Jessica Alderson, Co-founder and CEO at So Syncd

   Published: 7/17/2023
4. #154: The App Store is 15 years old with Simon Dussart, CEO at Adjust

   Published: 7/10/2023
5. #153: Building a superior mobile product with Lisa Pickett, digital product and marketing specialist

   Published: 6/26/2023
6. #152: Achieving product-market fit whilst growing 20% M/M with Nathan Hudson, Founder & CEO at Perceptycs

   Published: 6/19/2023
7. #151: ChatGPT’s impact on social media, influencers, and brands with Jason Mitchell, CEO at Movement Strategy

   Published: 6/12/2023
8. #35: TikTok audiences with Andre Kempe, Founder at Admiral Media

   Published: 6/7/2023
9. #34: Privacy & data in mobile with Alex Ritchie, Product Manager, Privacy and Data at AdColony

   Published: 6/7/2023
10. #33: Advertising on TikTok with Tiffany Ou, GM Americas at Nativex

    Published: 6/7/2023
11. #11: App UA and retention via geo-localized ads with Marco Scabioli, Mobile Marketing Manager at FlixBus Munich

    Published: 6/7/2023
12. #149: Mobile Growth Acceleration: from 0 to 300k users in a year with Yoann Pavy, CMO at Nude

    Published: 6/5/2023
13. #150: How to scale user acquisition in 2023 with Matthew Lord, CSO and Lee Aho, EVP of Marketers Perform[cb]

    Published: 5/29/2023
14. #149: Mobile Growth Acceleration: from 0 to 300k users in a year with Yoann Pavy, CMO at Nude

    Published: 5/22/2023
15. #148: The story of Dorothy Perkins mobile’s growth with Laricea Roman-Halliday, Head of Marketing at Dorothy Perkins

    Published: 5/15/2023
16. #147: First-party data: the mobile paradigm shift with Ben Jeger, VP EMEA of Moloco

    Published: 5/8/2023
17. #146: ASO with ChatGPT with Thomas Kriebernegg, CEO & Co-founder of App Radar

    Published: 5/1/2023
18. #145: SKAdNetwork 4.0: what’s in it for you with Eran Friedman, Co-Founder and CTO at Singular

    Published: 4/24/2023
19. #144: ASA + ASO = app growth app with Emre Bilgic, Senior Sales Engineer at MobileAction

    Published: 4/10/2023
20. #143: User Acquisition Strategies from Fabulous app with Natalie Drozd, Marketing & UA Lead at Fabulous

    Published: 4/3/2023