Business of Apps Podcast

233 Episodes

1. #33: Advertising on TikTok with Tiffany Ou, GM Americas at Nativex

   Published: 6/7/2023
2. #11: App UA and retention via geo-localized ads with Marco Scabioli, Mobile Marketing Manager at FlixBus Munich

   Published: 6/7/2023
3. #149: Mobile Growth Acceleration: from 0 to 300k users in a year with Yoann Pavy, CMO at Nude

   Published: 6/5/2023
4. #150: How to scale user acquisition in 2023 with Matthew Lord, CSO and Lee Aho, EVP of Marketers Perform[cb]

   Published: 5/29/2023
5. #149: Mobile Growth Acceleration: from 0 to 300k users in a year with Yoann Pavy, CMO at Nude

   Published: 5/22/2023
6. #148: The story of Dorothy Perkins mobile’s growth with Laricea Roman-Halliday, Head of Marketing at Dorothy Perkins

   Published: 5/15/2023
7. #147: First-party data: the mobile paradigm shift with Ben Jeger, VP EMEA of Moloco

   Published: 5/8/2023
8. #146: ASO with ChatGPT with Thomas Kriebernegg, CEO & Co-founder of App Radar

   Published: 5/1/2023
9. #145: SKAdNetwork 4.0: what’s in it for you with Eran Friedman, Co-Founder and CTO at Singular

   Published: 4/24/2023
10. #144: ASA + ASO = app growth app with Emre Bilgic, Senior Sales Engineer at MobileAction

    Published: 4/10/2023
11. #143: User Acquisition Strategies from Fabulous app with Natalie Drozd, Marketing & UA Lead at Fabulous

    Published: 4/3/2023
12. #142: 2023 Influencer Marketing Trends with Lucia Aguilar, founder at TATAM.digital

    Published: 3/27/2023
13. #141: The App Stores reverse engineering with Simon Thillay, Head of ASO at AppTweak

    Published: 3/20/2023
14. #140: Boosting app engagement with product-led growth principles with Esther Trapadoux, Growth Marketing at Amplitude

    Published: 3/13/2023
15. #139: Customer-driven App Development with Josh Wetzel, CRO at OneSignal

    Published: 2/27/2023
16. #138: State of Mobile 2023 with Lexi Sydow, Data Analytics at Data.ai

    Published: 2/20/2023
17. #137: The Future of App Attribution with Mateusz Bochenczak, Apps & Mobile Gaming Measurement at Appsflyer

    Published: 2/13/2023
18. #136: Creating the best monetization strategies for free apps with Andriy Sambir, CEO of LinkUp Studio

    Published: 2/6/2023
19. #135: Tapping Influencers for your app marketing mix with Marion Balinoff, Influencer Marketing Consultant

    Published: 1/30/2023
20. #134: What makes Influencer marketing tick in 2023 with Jennifer Sudo, Managing Partner at M&C Saatchi Performance

    Published: 1/23/2023