Business of Apps Podcast

237 Episodes

1. #137: The Future of App Attribution with Mateusz Bochenczak, Apps & Mobile Gaming Measurement at Appsflyer

   Published: 2/13/2023
2. #136: Creating the best monetization strategies for free apps with Andriy Sambir, CEO of LinkUp Studio

   Published: 2/6/2023
3. #135: Tapping Influencers for your app marketing mix with Marion Balinoff, Influencer Marketing Consultant

   Published: 1/30/2023
4. #134: What makes Influencer marketing tick in 2023 with Jennifer Sudo, Managing Partner at M&C Saatchi Performance

   Published: 1/23/2023
5. #133: Hardcore and mid-core gaming apps marketing with Kate Lovejoy, COO, Retargeting at Adikteev

   Published: 1/16/2023
6. #132: Improving Your App Subscription Funnels with Jeff Grang, Co-founder and CPO at Purchasely

   Published: 1/9/2023
7. #131: What does Augmented Reality have to offer to app marketing with Doddz, the top Augmented Reality artist

   Published: 12/16/2022
8. #130: Mobile App vs. Web3 ads with Andre Kempe, Founder at Admiral Media & Admiral Studio

   Published: 11/28/2022
9. #129: Creating a profitable growth strategy for Subscription Apps with Alexander Guerra, Head of Monetization from baz SuperApp

   Published: 11/21/2022
10. #128: Building user research based app monetization strategy with Jenny Kay Pollock, Lead Subscription Monetization Manager at Together Labs

    Published: 11/14/2022
11. #127: SKAdNetwork 4.0 and Privacy Sandbox: what do subscription apps need to know with Alex Bauer, Head of Product & Market Strategy at Branch

    Published: 11/7/2022
12. #126: Consumer Subscription Apps: opportunities & challenges with Eric Crowley, Partner at GP Bullhound

    Published: 10/31/2022
13. #125: A 30-day App Customer Retention challenge with Jennie Lewis, Senior Manager, Customer Insights at Airship

    Published: 10/24/2022
14. #124: Getting your mobile app to greater heights with Dr. J. Gonzalo, VP, Consumer Mobile Services, Europe & P. Gauden, Head of WEU Ecosystem Marketing at HUAWEI

    Published: 10/11/2022
15. #123: Leveraging mobile games ad tech for non-gaming apps with Andrey Kazakov, Vice President of Demand at AppLovin

    Published: 10/3/2022
16. #122: App Marketing for Black Friday & Cyber Monday with Jason Smith, VP of Sales (UK & Europe) at MoEngage

    Published: 9/26/2022
17. #121: Untapping app growth with great ad creatives with Dan Greenberg, Chief Design Officer at ironSource

    Published: 9/19/2022
18. #120: 2022 Mobile App Experiences Gap Survey with Corey Gault, Senior Director of Corporate Communications at Airship

    Published: 9/12/2022
19. #119: LTV in Mobile with Levi Matkins, CEO of LifeStreet

    Published: 8/22/2022
20. #118: What an app and the Black Mirror movie have in common? with Emily Tate, Managing Director at Mind the Product

    Published: 8/15/2022