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162 Episodes

1. 82: One of Britain's most awarded copywriters, Nick Asbury, dismantles brand purpose

   Published: 3/11/2022
2. 81: Professor Karen Nelson-Field schools us on all things attention

   Published: 2/25/2022
3. 80: ‘Loyalty programmes; a complete waste of time?’. Jake Sanders, Derek Walker and Lee Woodard fight it out.

   Published: 2/17/2022
4. 79: Hey Whipple, Squeeze This author, Luke Sullivan, on writing THE creative bible

   Published: 2/11/2022
5. 78: Using game theory to make better decisions with strategy & risk expert, Andrey Ivanov

   Published: 1/28/2022
6. 77: Why everyone is BOTH right AND wrong about loyalty with John Lyons

   Published: 1/14/2022
7. 76: Behind the strategy for some of Haribo's most talked about ads with Rania & Trevor Robinson, Quiet Storm

   Published: 11/26/2021
8. 75: Should your business have a 25 year plan? Consultant & mentor Jess Gregson weighs in

   Published: 11/12/2021
9. 74: The man behind some of Britain’s most famous ads & author of Anatomy of Humbug, Paul Feldwick

   Published: 10/29/2021
10. 73: Why creatives don't do well in captivity with copywriter Andrew Boulton

    Published: 10/15/2021
11. 72: The art and science of data driven marketing with Molly Baker, Ex-Ben & Jerry's & Founder of Indie Consulting

    Published: 10/1/2021
12. 71: Meet Thomas Kolster the brand purpose expert who thinks Patagonia is full of sh*t

    Published: 9/17/2021
13. 70: Living under a false name & skirting death (more than once) with one of the all time copywriting greats, Drayton Bird.

    Published: 9/3/2021
14. 69: ADHD as a creative advantage with designer Victoria Rosselli

    Published: 8/20/2021
15. 68: "What's the noose around too many marketer's necks?" with ...Gasp! founder Giles Edwards & JP Castlin

    Published: 8/6/2021
16. 67: Industry legend Steve Harrison on writing “the most provocative advertising book in years”

    Published: 7/23/2021
17. 66: How to win your first client with Freelancer Magazine Editor Sophie Cross

    Published: 7/9/2021
18. 65: A masterclass on how to do better virtual keynotes with Marcus John Henry Brown

    Published: 6/25/2021
19. 64: Why a good craftsperson isn't always a good manager with designer turned strategist Izzi Hays

    Published: 6/11/2021
20. 63: Why everyone hates marketers according to one of the most maverick marketers on the planet, Louis Grenier

    Published: 5/28/2021