Champagne Strategy
A podcast by Hybrency
99 Episodes
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Part 3.2 - How does advertising & branding? (2 of 2) - S4 Ep18
Published: 10/21/2023 -
Part 3.1 - How does advertising & branding work? (1 of 2) - S4 Ep17
Published: 10/20/2023 -
Part 1 - What is a brand campaign? (Audio Version) - S4 Ep15
Published: 10/4/2023 -
Raj Nathan - Pitching the power of music - Sonic branding, events and can't sleep content - S4 Ep14
Published: 9/26/2023 -
Anthony Garone - Exposing the murky world of Ghostwriting - S4 Ep13
Published: 9/9/2023 -
Matt Watkinson - Mastering your potential in an uncertain world - S4 Ep12
Published: 9/5/2023 -
John James & Meqa Smith - Culture, brand, internal marketing and core strategy - S4 Ep11
Published: 9/1/2023 -
Shay Howe - Chasing growth in the AI era - Confessions of a tech CMO - S4 Ep10
Published: 8/27/2023 -
Baiba Matisone - Strategists in advertising - How agencies and clients can work better together - S4 Ep9
Published: 8/13/2023 -
Jon Evans - Marketing on a shoestring budget. Turning $440 into $940 000 - S4 Ep8
Published: 6/12/2023 -
Eden Bidani - Messaging Strategy - The forgotten jigsaw piece of product market fit, PLG and growth - S4 Ep7
Published: 6/10/2023 -
Mike Rizzo - Marketing Operations Strategy - ignore at your entire function's own cost - S4 Ep6
Published: 5/11/2023 -
Ethan Decker - Busting brand myths. Separating fact from fiction and politics from science - S4 Ep5
Published: 5/4/2023 -
Mike Taylor - Is copying success a good strategy? Or should you be wary of survivorship bias? A debate - S3 Ep4
Published: 4/23/2023 -
Brent Annells - Partnership and distribution strategy for services & SaaS - Step-change growth vs failure - S3 Ep26
Published: 4/16/2023 -
Why you don't need a lot of Martech to get the job done - Core Strategy vs Tech Tools - John James
Published: 4/3/2023 -
Andres Glusman - Testing, experimentation and competitive intelligence to craft products that sell - S4 Ep3
Published: 3/12/2023 -
Bryan Williams - Building partnership ecosystems and communities that drive growth - S4 Ep2
Published: 2/23/2023 -
Per Davidsson - Empirical entrepreneurship and the pursuit of growth vs profit - S4 Ep1
Published: 2/15/2023 -
Elisa Choy - How to predict the results of elections before they happen - A US mid-terms example - S3 Ep31
Published: 12/7/2022
Uncovering the secrets behind world-class commercialization strategy for senior executives - garnished with tech & Champagne. Learn from people who've bridged the strategy gap between planning, execution and measurement. They'll have battle scars to show, skin in the game and money in play. Most aren't famous but there's zero commercial agenda here, so heeding their wisdom is priceless. Listen to an episode if you dare, but you've been warned. There's no going back. Keep taking your blue pills - or press play