197 Episodes

  1. Generative AI for Marketing - Maintaining Trust and Building an AI Policy

    Published: 6/8/2023
  2. Creating Your Manufacturing Marketing Foundation

    Published: 6/1/2023
  3. SEO Series | Taking a Conversion-Focused Approach to SEO

    Published: 5/18/2023
  4. SEO Series | The Evolving Search Landscape of 2023, from E-E-A-T to AI

    Published: 5/9/2023
  5. Research Series | 2023 CMI Manufacturing Content Marketing Report

    Published: 5/4/2023
  6. Research Series | 2023 State of Marketing to Engineers

    Published: 4/27/2023
  7. 15th TREWversary, and Oh How Marketing Has Changed

    Published: 4/20/2023
  8. Generative AI Update - News, Tools, Prompting, Crafting A Company Policy

    Published: 4/13/2023
  9. GA4 is Here...It's Time to Bid UA Farewell Forever

    Published: 4/6/2023
  10. Daily Videos Part of a Robust Content Marketing Strategy For Optics Manufacturer

    Published: 3/23/2023
  11. Heard at ERA: Recap of the 2023 Electronics Representatives Association Conference

    Published: 3/9/2023
  12. Generative AI For Industrial Content Development: a ChatGPT, Writer, and Jasper Showdown

    Published: 2/23/2023
  13. The Path to Achieving Corporate Thought Leadership

    Published: 2/10/2023
  14. Enjoy Better Conversations and Unlock Possibilities with Patti DeNucci

    Published: 1/26/2023
  15. From Marketing Book Group To Corporate Cohesion

    Published: 1/6/2023
  16. eCommerce for All Manufacturers

    Published: 12/15/2022
  17. Why Does Keysight Have a Resident Geek?

    Published: 12/1/2022
  18. Trends at TREW Marketing

    Published: 11/10/2022
  19. 2022 Fall Marketing Conference Round-Up

    Published: 10/20/2022
  20. Influencer Marketing in Electronics and Semiconductor

    Published: 10/6/2022

5 / 10

If you are a marketer in a technical company, this podcast is for you. On each episode, host, author, and TREW Marketing CEO Wendy Covey will breakdown an industry trend, challenge or best practice in marketing to engineers and like-minded technical buyers. You'll meet colleagues and industry friends who will stop by to tell you their stories along the way. Learn B2B content marketing strategies and tips to build trust and grow your business with technical content. Visit trewmarketing.com/podcast for show notes, resources and to subscribe so that you'll never miss an episode.