197 Episodes

  1. Edgy Authenticity in Cybersecurity

    Published: 9/22/2022
  2. Lasso Your Content Chaos

    Published: 9/8/2022
  3. Gratitude Culture as a Competitive Differentiator

    Published: 8/25/2022
  4. 2022 Content Marketing World Industrial Summit Preview

    Published: 8/11/2022
  5. Nimble Event Strategy with Garrett Burnett

    Published: 7/28/2022
  6. Maximizing Membership in an Industry Association

    Published: 7/14/2022
  7. The Scrappy Solo Tech Marketer

    Published: 6/30/2022
  8. Video Marketing with Friends in Manufacturing

    Published: 6/16/2022
  9. Ramping Up in a New B2B Marketing Role

    Published: 6/2/2022
  10. Moving to Google Analytics 4

    Published: 5/19/2022
  11. How Manufacturing Marketers Impact Rep Growth with Ellen Albright

    Published: 5/5/2022
  12. Company Culture Communication with Lee Chapman

    Published: 4/21/2022
  13. ABM Readiness, Measurement, and Winning Tactics with Joe Quinn

    Published: 4/7/2022
  14. A Technical Leader's Inbound Marketing Journey with Matt Eurich

    Published: 3/24/2022
  15. Evolve Your Google Adwords Strategy with Glenn Schmelzle

    Published: 3/10/2022
  16. Communicating Through Body Language With David Schneer

    Published: 2/24/2022
  17. Manufacturing Marketing Research Findings with Lisa Beets

    Published: 2/11/2022
  18. 2022 State of Marketing to Engineers Research Highlights with Christian Haight

    Published: 1/27/2022
  19. Context Matters: Writing for Engineers with Adam Kimmel

    Published: 1/13/2022
  20. 2021 Wrap Up and Look Ahead to 2022

    Published: 12/30/2021

6 / 10

If you are a marketer in a technical company, this podcast is for you. On each episode, host, author, and TREW Marketing CEO Wendy Covey will breakdown an industry trend, challenge or best practice in marketing to engineers and like-minded technical buyers. You'll meet colleagues and industry friends who will stop by to tell you their stories along the way. Learn B2B content marketing strategies and tips to build trust and grow your business with technical content. Visit trewmarketing.com/podcast for show notes, resources and to subscribe so that you'll never miss an episode.