198 Episodes

  1. 2021 Wrap Up and Look Ahead to 2022

    Published: 12/30/2021
  2. Media Miniseries | Successfully Pitching Media with Lisa Peterson

    Published: 12/16/2021
  3. Media Miniseries | Using Newswires in Your Media Strategy with Glenn Frates

    Published: 12/14/2021
  4. Media Miniseries | Connecting Via Online Communities with Erik Jansen

    Published: 12/9/2021
  5. Media Miniseries | Match Your Marketing Goals to Advertising Products with Patrick Carmody

    Published: 12/7/2021
  6. Media Miniseries | Intro to Advertising for Technical B2B Companies with Lee Douglas

    Published: 12/2/2021
  7. Media Miniseries | Engaging Technical Editors with Gary Lerude

    Published: 11/30/2021
  8. Your 2022 Marketing Planning Guide, Jennifer Dawkins

    Published: 11/22/2021
  9. Misconceptions About Engineering & Scientific Buyers with Sandy Williams

    Published: 11/18/2021
  10. Using a Data-Driven SEO Approach with Kyle Roof

    Published: 11/4/2021
  11. INBOUND 2021 Recap with Julia Fellows

    Published: 10/21/2021
  12. Digital Customer Engagement Maturity Model with Richard Barnett

    Published: 10/7/2021
  13. Takeaways from 346 Marketing & Sales Books with Douglas Burdett

    Published: 9/24/2021
  14. Secrets to Building a High-Peforming B2B Website With Erin Moore and Jamie Tokarz

    Published: 9/9/2021
  15. Overcoming Imposter Syndrome in Manufacturing Marketing with Sam Morgan

    Published: 8/26/2021
  16. Why B2B Companies are Adopting HubSpot

    Published: 8/12/2021
  17. Engineer Transformed To Marketer With Chad Pasho

    Published: 7/15/2021
  18. Serving Engineers Through Visual Search with Matt Judge

    Published: 7/1/2021
  19. Acquisition Rebranding With Genuen Leadership

    Published: 6/17/2021
  20. Women In Electronics With Jackie Mattox

    Published: 6/3/2021

7 / 10

If you are a marketer in a technical company, this podcast is for you. On each episode, host, author, and TREW Marketing CEO Wendy Covey will breakdown an industry trend, challenge or best practice in marketing to engineers and like-minded technical buyers. You'll meet colleagues and industry friends who will stop by to tell you their stories along the way. Learn B2B content marketing strategies and tips to build trust and grow your business with technical content. Visit trewmarketing.com/podcast for show notes, resources and to subscribe so that you'll never miss an episode.