Ecommerce Playbook: Numbers, Struggles & Growth
A podcast by The Ecommerce Playbook

Categories:
302 Episodes
-
Meta’s Andromeda: The Biggest Shift in Facebook Ads Since iOS14
Published: 3/25/2025 -
How D. Louise Went From Scrappy Start-Up To 8-Figure Jewelry Brand
Published: 3/20/2025 -
Unbiased eCom Forecasting Starts with a Reality Check
Published: 3/18/2025 -
How Taylor Holiday Views Influencer Marketing
Published: 3/14/2025 -
How Tecovas’ CMO Uses Product to Unlock New Markets
Published: 3/11/2025 -
We Ranked Every Employee—Here’s What Happened!
Published: 3/6/2025 -
Measurement Mistakes That are Costing You Millions
Published: 3/4/2025 -
The Tecovas Ad That Broke DTC Twitter (And Why It Worked)
Published: 2/27/2025 -
The Death of Ecommerce Jobs? AI vs. Humans Explained
Published: 2/25/2025 -
The Purple Accountant: The Secret Weapon Your Business Needs
Published: 2/20/2025 -
DTC is Dead… Or Is It? The Rebirth That’s Coming in 2025
Published: 2/18/2025 -
Compass Explained: The Next Evolution in Creative Strategy
Published: 2/13/2025 -
Introducing Compass: The AI-Powered System for Smarter Ads
Published: 2/11/2025 -
Margins Are Shrinking, Debt Is Rising – What’s Next for Ecom?
Published: 2/6/2025 -
Why Ecommerce Is About to Get Even Harder (Here’s How to Survive)
Published: 2/4/2025 -
2024 Was About Surviving – 2025 Is About Winning
Published: 1/30/2025 -
The Truth About Incrementality: Are You Measuring Your Ads Wrong?
Published: 1/28/2025 -
Secrets to Scaling Big: Inside Born Primitive
Published: 1/23/2025 -
The Missing Link in Your Ad Strategy: Creator Content That Works
Published: 1/21/2025 -
Say Goodbye to TikTok? The Truth About the Possible Ban
Published: 1/16/2025
2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world of ecommerce, or want to reorient your business around groundbreaking new big-picture strategies, Taylor & Richard are here to help answer the tough questions about what it takes to scale — and sustain — an ecommerce business.