Idea to Startup

239 Episodes

1. How to Use Landing Page Tests to Find Your Beachhead Customer (feat. the One Person Landing Page and the ELU Framework)

   Published: 5/17/2023
2. Ideation, Finding a Wedge, Seeding a Marketplace and How to Scale Yourself with an EA - with Jonathan Swanson, cofounder of Thumbtack, Athena, and Powerset

   Published: 5/10/2023
3. The Law of The Startup Wedge (feat. circadian rhythms and trust transactions)

   Published: 5/3/2023
4. How to Separate Yourself from Your Idea (feat. the five immutable laws of cold emails)

   Published: 4/26/2023
5. Testing a Startup Idea Live, Part 2: An Organizing Principle and A Structure to Move Fast

   Published: 4/19/2023
6. Testing a Startup Idea Live, Part 1: The Idea, The Goldfish Cleanse, J.O.A.S.

   Published: 4/12/2023
7. When to Quit on your Startup Idea, and When to Stick It Out (feat. the systemic vs. solvable checklist and the idea growth curve)

   Published: 4/5/2023
8. How to Find and Solve Hard Problems (feat. a used car startup and The Problem Hunters)

   Published: 3/29/2023
9. How to Build Trust in Six Seconds (Thrust + Drag Part 2, feat. an elephant and the bus stop exercise)

   Published: 3/22/2023
10. Thrust and Drag Part 1: A System to Keep Momentum

    Published: 3/15/2023
11. What if the problem you're solving isn't "painful" or "urgent"? What if it's just something you think people will want? Should you still pursue it? (feat. Linguini)

    Published: 3/8/2023
12. How to Create Useful Content (feat. the "creating content by not creating any content" method)

    Published: 3/1/2023
13. How to stack risk early, tackle the cold start problem, and compete by understanding incentives with Jareau Wadé

    Published: 2/22/2023
14. 15 Min(ish) Skill: Script the Start and End aka How to Consistently Do Uncomfortable Things

    Published: 2/15/2023
15. Three More Ways to Approach Your Business Like a Pro (feat. anti-marketing, Frank Sinatra, and an Uber comedian)

    Published: 2/8/2023
16. The Trust to Risk Ratio (feat. Soona + a four-step risk framework)

    Published: 2/1/2023
17. Two Ways to Approach Your Startup Idea Like A Pro (feat. an interior designer + Zapier)

    Published: 1/25/2023
18. Testing an AI Coaching Tool in a Month (feat. The 5 Startup Idea Non-Negotiables)

    Published: 1/18/2023
19. How to Build a Product People Will Share

    Published: 1/11/2023
20. A Regret Minimization Framework (feat. Alone + The Big Reveal)

    Published: 1/4/2023