Impact Pricing

A podcast by Mark Stiving, Ph.D.

Categories:

640 Episodes

  1. Association Pricing: Leveraging Value as the Driving Force for Pricing Success with Michael Tatonetti

    Published: 5/15/2023
  2. Blogcast: You Have the Curse of Knowledge

    Published: 5/12/2023
  3. Pricing Table Topics: 6 of Diamonds – Possess Acumen About Your Buyer's Business

    Published: 5/10/2023
  4. Revolutionizing Your Price Segmentation Strategies in Subscription Pricing with Robbie Kellman Baxter

    Published: 5/8/2023
  5. Blogcast: Ford Patents Feature with Negative Value

    Published: 5/5/2023
  6. Pricing Table Topics: 6 of Clubs – Have Value Conversation with All Potential Clients

    Published: 5/3/2023
  7. Revolutionize Your Pricing Strategy with 8D Problem-Solving Technique with JD Dillon

    Published: 5/2/2023
  8. Blogcast: Discrimination or Segmentation

    Published: 4/28/2023
  9. Pricing Table Topics: 6 of Hearts – Maintain a Comprehensive Value Table

    Published: 4/26/2023
  10. How Subscription Business Model is Revolutionizing Pricing with Joe Woodard

    Published: 4/24/2023
  11. Blogcast: Interesting Starlink Price Changes

    Published: 4/21/2023
  12. Pricing Table Topics: 6 of Spades – Make It Simple for Buyers to Decide

    Published: 4/19/2023
  13. Hybrid Pricing and Pricing with AI with Steven Forth

    Published: 4/17/2023
  14. Blogcast: Pricing Professionals have “Trained Incapacity”

    Published: 4/14/2023
  15. Pricing Table Topics: 7 of Diamonds – Mindset Shift from Expense to Investing

    Published: 4/12/2023
  16. Why It's Worth Paying for Pricing Consultants with Dick Sobel

    Published: 4/10/2023
  17. Blogcast: Wow! A Price Decrease

    Published: 4/7/2023
  18. Pricing Table Topics: 7 of Clubs – Help the Buyer Understand the Value of Solving their Problem

    Published: 4/5/2023
  19. How Machine Learning and AI Can Help You Make Efficient Pricing Decisions with Alex Galkin

    Published: 4/3/2023
  20. Pricing Table Topics: 7 of Hearts – Value Propositions Are General, Selling Value Is Specific

    Published: 3/31/2023

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The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.