Impact Pricing
A podcast by Mark Stiving, Ph.D.
640 Episodes
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Association Pricing: Leveraging Value as the Driving Force for Pricing Success with Michael Tatonetti
Published: 5/15/2023 -
Blogcast: You Have the Curse of Knowledge
Published: 5/12/2023 -
Pricing Table Topics: 6 of Diamonds – Possess Acumen About Your Buyer's Business
Published: 5/10/2023 -
Revolutionizing Your Price Segmentation Strategies in Subscription Pricing with Robbie Kellman Baxter
Published: 5/8/2023 -
Blogcast: Ford Patents Feature with Negative Value
Published: 5/5/2023 -
Pricing Table Topics: 6 of Clubs – Have Value Conversation with All Potential Clients
Published: 5/3/2023 -
Revolutionize Your Pricing Strategy with 8D Problem-Solving Technique with JD Dillon
Published: 5/2/2023 -
Blogcast: Discrimination or Segmentation
Published: 4/28/2023 -
Pricing Table Topics: 6 of Hearts – Maintain a Comprehensive Value Table
Published: 4/26/2023 -
How Subscription Business Model is Revolutionizing Pricing with Joe Woodard
Published: 4/24/2023 -
Blogcast: Interesting Starlink Price Changes
Published: 4/21/2023 -
Pricing Table Topics: 6 of Spades – Make It Simple for Buyers to Decide
Published: 4/19/2023 -
Hybrid Pricing and Pricing with AI with Steven Forth
Published: 4/17/2023 -
Blogcast: Pricing Professionals have “Trained Incapacity”
Published: 4/14/2023 -
Pricing Table Topics: 7 of Diamonds – Mindset Shift from Expense to Investing
Published: 4/12/2023 -
Why It's Worth Paying for Pricing Consultants with Dick Sobel
Published: 4/10/2023 -
Blogcast: Wow! A Price Decrease
Published: 4/7/2023 -
Pricing Table Topics: 7 of Clubs – Help the Buyer Understand the Value of Solving their Problem
Published: 4/5/2023 -
How Machine Learning and AI Can Help You Make Efficient Pricing Decisions with Alex Galkin
Published: 4/3/2023 -
Pricing Table Topics: 7 of Hearts – Value Propositions Are General, Selling Value Is Specific
Published: 3/31/2023
The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.