Impact Pricing

A podcast by Mark Stiving, Ph.D.

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623 Episodes

  1. Blogcast: What “Pricing” Can Teach Sales

    Published: 2/17/2023
  2. Pricing Table Topics: 9 of Diamonds – Buyers on a Trust Journey are Not Price Sensitive

    Published: 2/15/2023
  3. Pricing Data Analytics: The Hows and Whys with Armin Kakas

    Published: 2/13/2023
  4. Blogcast: Pricing Trends in 2023

    Published: 2/10/2023
  5. Pricing Table Topics: 9 of Clubs – Buyers on a Relationship Journey want to Learn from You

    Published: 2/8/2023
  6. Personalities in the Pricing Community (and how to interact with them) with Robert Ribciuc

    Published: 2/6/2023
  7. Blogcast: A Nespresso Price Increase

    Published: 2/3/2023
  8. Pricing Table Topics: 9 of Hearts – The Most Common and Least Attractive Buyers

    Published: 2/1/2023
  9. The Power of Data-driven Pricing Solutions for Your SaaS Business with Bryan Belanger

    Published: 1/30/2023
  10. Pricing Table Topics: 9 of Spades – Know What Information the Buyer Needs

    Published: 1/25/2023
  11. Increase Your Pricing Power: Monetize SaaS with Ayon Bhattacharyya

    Published: 1/23/2023
  12. Blogcast: A Price Negotiation Example

    Published: 1/20/2023
  13. Pricing Table Topics: 10 of Diamonds – Reveal the Price Only After the Value Is Communicated

    Published: 1/18/2023
  14. Disrupting Pricing with AI: Insights from Steven Forth

    Published: 1/16/2023
  15. Blogcast: Black Friday and Price Elasticity

    Published: 1/13/2023
  16. Pricing Table Topics: 10 of Clubs – What Value Conversation Demonstrates

    Published: 1/11/2023
  17. Pricing for Success: The Seven-Step Plan for Winning More Customers at Better Prices with Mark Peacock

    Published: 1/9/2023
  18. Blogcast: Thoughts on Black Friday Pricing

    Published: 1/6/2023
  19. Pricing Table Topics: 10 of Hearts – You and Your Buyer Must Work Together

    Published: 1/4/2023
  20. Price Optimization in SaaS with Nikhil Kotcharlakota

    Published: 1/2/2023

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The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.