Impact Pricing

A podcast by Mark Stiving, Ph.D.

Categories:

640 Episodes

  1. Blogcast: Lessons from the Library

    Published: 3/29/2023
  2. Value Bread Blues? How to Announce Price Increases with Casey Brown

    Published: 3/27/2023
  3. Pricing Table Topics: 7 of Spades – The Biggest Opportunity to Influence a Sale

    Published: 3/24/2023
  4. Blogcast: AMC Changes Pricing, FINALLY

    Published: 3/22/2023
  5. Agile Pricing: Why it Matters, Solving Usage-Based Pricing Challenges with Griff Parry

    Published: 3/20/2023
  6. Blogcast: A Price Signaling Example?

    Published: 3/17/2023
  7. Pricing Table Topics: 8 of Diamonds – Some Buyers Only Consider One Alternative Even in Competitive Markets

    Published: 3/15/2023
  8. Brand Value for Big Sales: Insights from Satish Dharmarajan

    Published: 3/13/2023
  9. Blogcast: Evaluating a Pricing Strategy

    Published: 3/10/2023
  10. Pricing Table Topics: 8 of Clubs – Buyers Who Buy without Considering Competitive Alternatives

    Published: 3/8/2023
  11. The Secret to Selling Solutions, Not Just Product Features with Johnny Cheng

    Published: 3/6/2023
  12. Blogcast: Transitioning to Selling Subscriptions

    Published: 3/3/2023
  13. Pricing Table Topics: 8 of Hearts – Buyer Wants Help with a Business Case

    Published: 3/1/2023
  14. Pricing to Scale: 4-Step Strategic Framework for Business Success with Ajit Ghuman

    Published: 2/27/2023
  15. Blogcast: Another Ridiculous Fee

    Published: 2/24/2023
  16. Pricing Table Topics: 8 of Spades – Buyers on a Trust Journey are Not Price Sensitive

    Published: 2/22/2023
  17. Pricing and Packaging: The Ultimate Guide in Getting Your Price Right with Dan Balcauski

    Published: 2/20/2023
  18. Blogcast: What “Pricing” Can Teach Sales

    Published: 2/17/2023
  19. Pricing Table Topics: 9 of Diamonds – Buyers on a Trust Journey are Not Price Sensitive

    Published: 2/15/2023
  20. Pricing Data Analytics: The Hows and Whys with Armin Kakas

    Published: 2/13/2023

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The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.