Impact Pricing
A podcast by Mark Stiving, Ph.D.
640 Episodes
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Blogcast: Lessons from the Library
Published: 3/29/2023 -
Value Bread Blues? How to Announce Price Increases with Casey Brown
Published: 3/27/2023 -
Pricing Table Topics: 7 of Spades – The Biggest Opportunity to Influence a Sale
Published: 3/24/2023 -
Blogcast: AMC Changes Pricing, FINALLY
Published: 3/22/2023 -
Agile Pricing: Why it Matters, Solving Usage-Based Pricing Challenges with Griff Parry
Published: 3/20/2023 -
Blogcast: A Price Signaling Example?
Published: 3/17/2023 -
Pricing Table Topics: 8 of Diamonds – Some Buyers Only Consider One Alternative Even in Competitive Markets
Published: 3/15/2023 -
Brand Value for Big Sales: Insights from Satish Dharmarajan
Published: 3/13/2023 -
Blogcast: Evaluating a Pricing Strategy
Published: 3/10/2023 -
Pricing Table Topics: 8 of Clubs – Buyers Who Buy without Considering Competitive Alternatives
Published: 3/8/2023 -
The Secret to Selling Solutions, Not Just Product Features with Johnny Cheng
Published: 3/6/2023 -
Blogcast: Transitioning to Selling Subscriptions
Published: 3/3/2023 -
Pricing Table Topics: 8 of Hearts – Buyer Wants Help with a Business Case
Published: 3/1/2023 -
Pricing to Scale: 4-Step Strategic Framework for Business Success with Ajit Ghuman
Published: 2/27/2023 -
Blogcast: Another Ridiculous Fee
Published: 2/24/2023 -
Pricing Table Topics: 8 of Spades – Buyers on a Trust Journey are Not Price Sensitive
Published: 2/22/2023 -
Pricing and Packaging: The Ultimate Guide in Getting Your Price Right with Dan Balcauski
Published: 2/20/2023 -
Blogcast: What “Pricing” Can Teach Sales
Published: 2/17/2023 -
Pricing Table Topics: 9 of Diamonds – Buyers on a Trust Journey are Not Price Sensitive
Published: 2/15/2023 -
Pricing Data Analytics: The Hows and Whys with Armin Kakas
Published: 2/13/2023
The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.