Impact Pricing

A podcast by Mark Stiving, Ph.D.

Categories:

640 Episodes

  1. Blogcast: Pricing Trends in 2023

    Published: 2/10/2023
  2. Pricing Table Topics: 9 of Clubs – Buyers on a Relationship Journey want to Learn from You

    Published: 2/8/2023
  3. Personalities in the Pricing Community (and how to interact with them) with Robert Ribciuc

    Published: 2/6/2023
  4. Blogcast: A Nespresso Price Increase

    Published: 2/3/2023
  5. Pricing Table Topics: 9 of Hearts – The Most Common and Least Attractive Buyers

    Published: 2/1/2023
  6. The Power of Data-driven Pricing Solutions for Your SaaS Business with Bryan Belanger

    Published: 1/30/2023
  7. Pricing Table Topics: 9 of Spades – Know What Information the Buyer Needs

    Published: 1/25/2023
  8. Increase Your Pricing Power: Monetize SaaS with Ayon Bhattacharyya

    Published: 1/23/2023
  9. Blogcast: A Price Negotiation Example

    Published: 1/20/2023
  10. Pricing Table Topics: 10 of Diamonds – Reveal the Price Only After the Value Is Communicated

    Published: 1/18/2023
  11. Disrupting Pricing with AI: Insights from Steven Forth

    Published: 1/16/2023
  12. Blogcast: Black Friday and Price Elasticity

    Published: 1/13/2023
  13. Pricing Table Topics: 10 of Clubs – What Value Conversation Demonstrates

    Published: 1/11/2023
  14. Pricing for Success: The Seven-Step Plan for Winning More Customers at Better Prices with Mark Peacock

    Published: 1/9/2023
  15. Blogcast: Thoughts on Black Friday Pricing

    Published: 1/6/2023
  16. Pricing Table Topics: 10 of Hearts – You and Your Buyer Must Work Together

    Published: 1/4/2023
  17. Price Optimization in SaaS with Nikhil Kotcharlakota

    Published: 1/2/2023
  18. Blogcast: Pricing Skills for Subscription

    Published: 12/30/2022
  19. Pricing Table Topics: 10 of Spades - Never Mention Competition

    Published: 12/28/2022
  20. How to Approach Increasing Your Prices Caused by Inflation with Steven Forth

    Published: 12/26/2022

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The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.