Impact Pricing

A podcast by Mark Stiving, Ph.D.

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623 Episodes

  1. Blogcast: Pricing Skills for Subscription

    Published: 12/30/2022
  2. Pricing Table Topics: 10 of Spades - Never Mention Competition

    Published: 12/28/2022
  3. How to Approach Increasing Your Prices Caused by Inflation with Steven Forth

    Published: 12/26/2022
  4. Blogcast: An E-Commerce Price Segmentation

    Published: 12/23/2022
  5. Pricing Table Topics: Jack of Diamonds - Sell Like You Don’t Have Competitors

    Published: 12/21/2022
  6. #CLASSIC The Art of Value with Kirk Bowman

    Published: 12/19/2022
  7. Blogcast: What Selling Value Means

    Published: 12/16/2022
  8. What Is Product-Led Growth? The Whats, Hows, and Whys with Kyle Poyar

    Published: 12/12/2022
  9. Blogcast #84: A Fabulous New Behavioral Economics Trick

    Published: 12/9/2022
  10. Pricing Table Topics #86: Jack of Clubs: Price Is Not Driving the 'Will I' Decision

    Published: 12/7/2022
  11. E-commerce Pricing That Drives Your Sales Through the Roof with Ankur Barot

    Published: 12/5/2022
  12. Blogcast #83: More Lessons from Netflix

    Published: 12/2/2022
  13. Pricing Table Topics #85: Jack of Hearts: 'Will I' Decision Needs Different Information than 'Which One’ Decision

    Published: 11/30/2022
  14. #CLASSIC Value-based Pricing: How to Get Started and How to Succeed with Stephan Liozu

    Published: 11/28/2022
  15. Blogcast #82: Value and Price for a Few Customers

    Published: 11/25/2022
  16. Business Negotiations: How to Sell without Actually 'Selling' with Andy Paul

    Published: 11/21/2022
  17. Blogcast #81: The Strategic Hot Dog

    Published: 11/18/2022
  18. Memecast #84: Jack of Spades: Will I, then Which One

    Published: 11/16/2022
  19. Adjusting for Inflation: How to Increase Your Price with Marina Dias

    Published: 11/14/2022
  20. Blogcast #80: Raise Prices Now

    Published: 11/11/2022

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The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.