Impact Pricing
A podcast by Mark Stiving, Ph.D.
640 Episodes
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Blogcast: Pricing Trends in 2023
Published: 2/10/2023 -
Pricing Table Topics: 9 of Clubs – Buyers on a Relationship Journey want to Learn from You
Published: 2/8/2023 -
Personalities in the Pricing Community (and how to interact with them) with Robert Ribciuc
Published: 2/6/2023 -
Blogcast: A Nespresso Price Increase
Published: 2/3/2023 -
Pricing Table Topics: 9 of Hearts – The Most Common and Least Attractive Buyers
Published: 2/1/2023 -
The Power of Data-driven Pricing Solutions for Your SaaS Business with Bryan Belanger
Published: 1/30/2023 -
Pricing Table Topics: 9 of Spades – Know What Information the Buyer Needs
Published: 1/25/2023 -
Increase Your Pricing Power: Monetize SaaS with Ayon Bhattacharyya
Published: 1/23/2023 -
Blogcast: A Price Negotiation Example
Published: 1/20/2023 -
Pricing Table Topics: 10 of Diamonds – Reveal the Price Only After the Value Is Communicated
Published: 1/18/2023 -
Disrupting Pricing with AI: Insights from Steven Forth
Published: 1/16/2023 -
Blogcast: Black Friday and Price Elasticity
Published: 1/13/2023 -
Pricing Table Topics: 10 of Clubs – What Value Conversation Demonstrates
Published: 1/11/2023 -
Pricing for Success: The Seven-Step Plan for Winning More Customers at Better Prices with Mark Peacock
Published: 1/9/2023 -
Blogcast: Thoughts on Black Friday Pricing
Published: 1/6/2023 -
Pricing Table Topics: 10 of Hearts – You and Your Buyer Must Work Together
Published: 1/4/2023 -
Price Optimization in SaaS with Nikhil Kotcharlakota
Published: 1/2/2023 -
Blogcast: Pricing Skills for Subscription
Published: 12/30/2022 -
Pricing Table Topics: 10 of Spades - Never Mention Competition
Published: 12/28/2022 -
How to Approach Increasing Your Prices Caused by Inflation with Steven Forth
Published: 12/26/2022
The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.