Impact Pricing
A podcast by Mark Stiving, Ph.D.
640 Episodes
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Blogcast: An E-Commerce Price Segmentation
Published: 12/23/2022 -
Pricing Table Topics: Jack of Diamonds - Sell Like You Don’t Have Competitors
Published: 12/21/2022 -
#CLASSIC The Art of Value with Kirk Bowman
Published: 12/19/2022 -
Blogcast: What Selling Value Means
Published: 12/16/2022 -
What Is Product-Led Growth? The Whats, Hows, and Whys with Kyle Poyar
Published: 12/12/2022 -
Blogcast #84: A Fabulous New Behavioral Economics Trick
Published: 12/9/2022 -
Pricing Table Topics #86: Jack of Clubs: Price Is Not Driving the 'Will I' Decision
Published: 12/7/2022 -
E-commerce Pricing That Drives Your Sales Through the Roof with Ankur Barot
Published: 12/5/2022 -
Blogcast #83: More Lessons from Netflix
Published: 12/2/2022 -
Pricing Table Topics #85: Jack of Hearts: 'Will I' Decision Needs Different Information than 'Which One’ Decision
Published: 11/30/2022 -
#CLASSIC Value-based Pricing: How to Get Started and How to Succeed with Stephan Liozu
Published: 11/28/2022 -
Blogcast #82: Value and Price for a Few Customers
Published: 11/25/2022 -
Business Negotiations: How to Sell without Actually 'Selling' with Andy Paul
Published: 11/21/2022 -
Blogcast #81: The Strategic Hot Dog
Published: 11/18/2022 -
Memecast #84: Jack of Spades: Will I, then Which One
Published: 11/16/2022 -
Adjusting for Inflation: How to Increase Your Price with Marina Dias
Published: 11/14/2022 -
Blogcast #80: Raise Prices Now
Published: 11/11/2022 -
Memecast #83: Queen of Diamonds: Inherent Value and Relative Value
Published: 11/9/2022 -
Reading Facial Microexpressions for Business and Negotiations with Annie Sarnblad
Published: 11/7/2022 -
Blogcast #79: Reading Buyers Minds
Published: 11/4/2022
The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.