Impact Pricing

A podcast by Mark Stiving, Ph.D.

Categories:

623 Episodes

  1. Memecast #83: Queen of Diamonds: Inherent Value and Relative Value

    Published: 11/9/2022
  2. Reading Facial Microexpressions for Business and Negotiations with Annie Sarnblad

    Published: 11/7/2022
  3. Blogcast #79: Reading Buyers Minds

    Published: 11/4/2022
  4. Memecast #82: Queen of Clubs: Customers Perception of Value is their Reality

    Published: 11/2/2022
  5. How Retail and Analytics-Based Pricing Works with Kiran Gange

    Published: 10/31/2022
  6. Blogcast #78: Value-Based Prospecting

    Published: 10/28/2022
  7. Memecast #81: Queen of Hearts: Buyers won't Listen to Your Solution

    Published: 10/26/2022
  8. Service-Led Growth: Why, How and When to Utilize It with Karen Chiang

    Published: 10/24/2022
  9. Blogcast #77: How to Give Salespeople Discount Authority

    Published: 10/21/2022
  10. Memecast #80: Queen of Spades: Experts Buy Features, Everyone Else Buys Benefits

    Published: 10/19/2022
  11. How Accountants Should Price their Services with Geraldine Carter

    Published: 10/17/2022
  12. Blogcast #76: Why You SHOULD Give Salespeople Discount Authority

    Published: 10/14/2022
  13. Memecast #79: King of Diamonds: Salespeople Must Be Confident They Can Win at High Prices

    Published: 10/12/2022
  14. The Future of SaaS Packaging with Dor Sasson

    Published: 10/10/2022
  15. Blogcast #75: Why You Should NOT Give Salespeople Discount Authority

    Published: 10/7/2022
  16. Memecast #78: King of Clubs: Executives Show Interest in Value

    Published: 10/5/2022
  17. The Structure of SaaS Pricing and Designing SaaS Pricing Models with Ulrik Lehrskov-Schmidt

    Published: 10/3/2022
  18. Blogcast #74: Qdoba Knows their Buyer’s Decision Journey

    Published: 9/30/2022
  19. Memecast #77: King of Hearts: Value-based Pricing is Impossible

    Published: 9/28/2022
  20. Finding Value in the First Call: Asking the Right Questions with Bryan Whittington

    Published: 9/26/2022

14 / 32

The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.